RIYADH — Vatika Naturals, the leading natural hair care brand in the region, has launched an ingredient oil-based natural hair color range designed specifically for fashion conscious women. Unlike chemical crème hair colors, Vatika Oil Fusion crème color delivers perfect hair color results naturally, without damaging the hair.

It is more than a hair color option, it provides deep nourishment with natural ingredients. The product also makes for a faster application as it takes only 30 minutes to develop completely. The new Vatika Oil Fusion crème color is infused with oils that minimize the damage and the ammonia smell usually associated with the hair coloring process.

Unlike other hair dyes that damage and dry out the hair, Vatika Oil Fusion crème color infiltrates the roots of the hair and provides deep nourishment for the hair, while at the same time delivering a natural and fashionable look. Regular use protects your hair from harmful chemicals and with every application hair texture improves and there is no chance of irritation and itching of the scalp.

"We wanted to provide our customers with a product that colors and nourishes the hair, both at the same time. So, we came up with Vatika Oil Fusion crème color,” said Prateek Jugran, senior product manager, Vatika Naturals, explaining the development process.

“We saw an opportunity to reinvent at-home hair color experience for women of all ages to enjoy and, our new product symbolizes charisma, energy, and style. Whether someone desires sophisticated, daring or a fun look, they can all now easily achieve it with Vatika Oil Fusion crème color." — SG