RIYADH — Alwalan Trading Company, the strategic dealer of Geely brand in Saudi Arabia, has taken a major step in the digital transformation of its business after successfully launching a range of new Geely models for 2021, thus announcing the official launch of its business after signing the strategic partnership agreement with Geely Auto Global, as well as the official unveiling of the all-new Coolray and Binray models.

For the first time ever, social media platforms, websites and social media celebrities witnessed Fahd Alwalan, vice chairman of Alwalan Trading Company, officially unveiling the latest models of the third generation of Geely cars through virtual digital technologies to be the first car dealer in the Kingdom and the Middle East to achieve this step in these exceptional circumstances.

After the official unveiling of both the all-new Geely two models, Fahd Alwalan addressed the media who followed this event directly via video technology, stating that this step confirms the commitment of Alwalan Trading Company to provide the latest advanced models to its customers in the Saudi market and in an innovative way compatible with technical development in all areas.

He continued: "With the launch of both all-new Coolray and Binray models, two of Geely’s third generation models that will successively arrive to the Saudi market, we will have made a move towards launching a new era for Geely brand. We are very pleased with the great innovations and advanced technologies that the two cars enjoy and had to be launched in the manner befitting them through modern technologies.”

He concluded by saying that with the start of a new phase of our business, we assure our customers that we are committed to providing the best for them through our great partnership with Geely Motors.”

Meanwhile, An Tsong Khoi, CEO of Geely Holding Group and Geely Auto Company, said, “Geely Holding Group has focused on the research and development process in the past years on continuous innovation. In this context, Geely’s investments exceeded $ 2.8 billion during 2019.

“The company and will continue is investing more in the fields of research and development in the future to provide a unique use and service experience that exceeds the Saudi user's expectations.”

Commenting on the new models that were unveiled, Fahd Alwalan stressed that the new models constitute a major transformation for of the new cars and establish new standards for modern high-end and economic cars at the same time. — SG