DUBAI — Bridgestone, a leading multinational auto and truck parts manufacturer, is celebrating the holy month of Ramadan with a campaign that highlights resilience of the human spirit.

The campaign, which has been developed to embody the company’s vision to ‘Keep going no matter what’ and recognize the journey of people and their perseverance amid challenges and not be deterred to move forward. During the month, the company highlights the stories of various inspiring individuals who despite fasting during Ramadan, have managed to continue with their work--headstrong and helped be one of the backbones of the economy.

According to the company's senior executives, the campaign is focused on telling the stories of everyday people who fast during Ramadan but do not slow down — hardworking and inspiring individuals that serve as the backbone of the community. These workers could be anyone — teachers, architects, doctors, nurses, armed forces, crane operators, delivery workers, carpenters, etc.

Selected individuals will be asked, 'What keeps you going?' and they can share their story with Bridgestone, along with a specially designed photograph of them.

The company invites the public to nominate anyone they know whose life story can be an example and inspire people for the impact they have made to another person’s life or to the community in general. To know more about the campaign, follow Bridgestone on @bridgestonemea

Berna Akinci, Head of Marketing, Bridgestone Middle East & Africa FZE, said "as we all come together to celebrate the holy month of Ramadan, Bridgestone has decided to roll out a new campaign that highlights our 'Keep going no matter what' mindset, and aims to tell the stories of everyday people like you and me who have managed to overcome their challenges and serve as true inspirations for all of us to follow. We take joy in their triumphs as individuals and share their story with you, not only to inspire but also to show the resilience of the human spirit." — SG