JEDDAH — Hyundai Motor recently revealed its latest concept EV “Prophecy”, the latest model to embody the company’s Sensuous Sportiness design identity. Like the company’s recent concept cars, its design offers clues about how future Hyundai models may look.

Hyundai’s most recent concept car, “Prophecy”, was revealed last March. In sharp contrast to its predecessor 45, “Prophecy” features smooth curves and flowing lines, with virtually no sharp angles or hard edges to break the flow. Its neo-classic shape gives a nod to the luxury cars of the 1920s and 30s, while at the same time, unique features such as pixelated lighting and aerodynamic wheels make it seem like something from the future. Its name, “Prophecy”, is a clear hint that this car is a teaser of things to come.

“Prophecy” is the latest embodiment of Sensuous Sportiness. It represents the perfect marriage between aesthetic harmony and aerodynamics. The design identity can be seen in the car’s perfect silhouette, consisting of one streamlined curve sweeping from the front of the car to the rear. The smooth lines and sweeping curves give “Prophecy” the look of a perfectly-weathered stone. These elements help it achieve the Ultimate Automotive Form.

With its intuitive driver interface, zero-emissions powertrain, and unique air filtration system, “Prophecy” offers its passengers a pleasant, relaxing experience while at the same time protecting the environment. This can be summed up in the guiding design concept “Optimistic Futurism”.

Concept cars allow automakers to push the boundaries of car design by exploring new ideas or styles. Traditionally, many car manufacturers have used these studies to gauge consumer reactions to radical features, while never taking them to the production line.

In recent years, Hyundai has presented a number of concept cars that have informed the design of subsequent production models. — SG