DUBAI — Grub makes an exciting entry into the UAE’s food delivery marketplace Tuesday, launching its services across Dubai. Offering a flexible and easy to manage system, the platform offers simple flat-rate mobile food delivery for local restaurants and wholesalers.

The mobile app has arrived at a critical time and is offering venues 0% commission for the first six months if they sign up in the launch month, the new app is intended to help outlets that are struggling to manage costs, especially during the COVID-19 pandemic.

The Grub concept has been in the pipeline for the past 18 months, during this time all of the integrations have undergone rigorous testing by restaurant owners.

The app is set to soft launch this week in the BETA phase. Unlike most delivery platforms, Grub will begin operations while only taking a AED 1 success fee per order, which is a game changing rate amongst the current delivery aggregators.

Conceptualized by the restauranteur and COO of Grub, Edgar Jimenez, Grub aims to support restaurant owners amidst a monopolized delivery world.

He said, "I’ve experienced first-hand the struggle to connect with a client base via food aggregators. At Grub, we’re extremely passionate about helping our restaurant community not only navigate through the public health crisis, but also take control of the customer experience, so restaurants can thrive as the industry begins to recover.”

Further extending relief to the restaurant community, restaurants have the creative control of their pages, whereby they can upload all their content and control discounts and offers themselves.

Additionally, restaurants can map their delivery areas and use their drivers or, at an affordable cost, they can opt to use a third-party driver as an option from the app.

For customers, Grub is designed to be user-friendly and is a free to use mobile food-ordering application available on iOS and Android that offers a variety of quality restaurants and wholesalers from which to choose.

“Knowing that your food and community is being handled with care and honesty makes the whole dining experience that much better. From our customer satisfaction to our partner restaurants’ level of control and accessibility, we want to enhance the standard of delivery services in the UAE and ensure that the right people are being rewarded for their hard work,” said CEO of Grub, Michael Andersen.

“Our team of experts have been working on the app for the last 18 months as we have seen the need for a delivery service that operates fairly with the client base. We are aware that there are bigger companies trying their hand at this, but for us it seems contradictory when those said companies have been discounting F&B businesses with 2 for 1 offers in the city for years,” he added. — SG