RIYADH — Well-known as the hypermarket chain holding country and product-centric festivals all throughout the year, LuLu unveiled its latest promotion “Saudi Dates Week”, which highlights more than 75 varieties of dates from the Kingdom. In a virtual launch event, Dr. Muhammed Al-Noweran, chief executive officer of National Centre for Palms and Dates, inaugurated the festival, in the presence of Shehim Mohammed, director of LuLu Hypermarkets in Saudi Arabia, together with other government authorities and LuLu dignitaries.

Mohammed said: “Promoting the food culture of Saudi Arabia and supporting its local producers have always been centric to our business. Through this festival, residents can enjoy the delicious taste of locally grown dates at the most affordable prices, along with a wide variety of products made from dates in our bakery, roastery section and hot food stations which are freshly made daily.”

Dr. Al-Noweran said: “This is a wonderful initiative by LuLu in showcasing the extensive selection of fresh and dried dates. I am sure these products will be highly appreciated not only by Saudi nationals, but also the local and other expat communities residing here. Apart from their promotion in stores, we are delighted with LuLu’s unceasing efforts in supporting locally grown agricultural products and empowering the involved communities as trusted suppliers.”

The promotion is available till July 28, 2020 across LuLu stores in Saudi Arabia. — SG