United Electronics Company (eXtra), Saudi Arabia’s fastest-growing consumer electronics and home appliance retailer, announced on Monday the opening of two new stores in Riyadh and Makkah City, bringing the total store network to reach 34 in the Kingdom.



Occupying 2,080 square meters, the new Riyadh store is located on Tumamah Road within close proximity to the Kingdom City Compound and Hayat Convention Hall. Serving a population of approximately 260,000, the north Riyadh outlet has been designed to meet the growing needs of a large population of Riyadh and also the surrounding areas.



Located on third Ring Road close to Al Nour Hospital, the new store in Makkah is eXtra’s second outlet in the city that occupies 3,000 square meters.



Opened on the back of strong demand for eXtra’s wide range of latest product offerings, the new store will offer the very best consumer electronics and home appliances to a population of approximately 1.8 million.



Karim Manssour Dahbi, Chief Executive Officer, eXtra, said: “Both Riyadh and Makkah are rapidly emerging as important markets where our customers are demanding the latest products. With the opening of two additional stores, eXtra once again extended its brand promise to millions of existing and potential customers. As we continue to explore opportunities for growth in the Kingdom, we are confident that our customers will benefit from the state-of-the-art in-store experience and a wide range of products, coupled with an unparalleled range of ancillary services.”   



eXtra was recently named as one of “The Top 200 Companies in the GCC” by Forbes Middle East, and also ranked as one of the Top 5 Services companies in the Kingdom of Saudi Arabia. In both 2010 and 2011, eXtra was cited by the Saudi Arabian General Investment Authority (SAGIA) as one of the Kingdom’s fastest-growing companies. In addition, eXtra was also recently named as one of the Arabia 500 top companies in recognition of its exceptional growth and sustained commercial success. — SG