What began as a two-branch ice cream parlor in 1975 offering hot meals and sandwiches became Jollibee Incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept. Thus was born the company that revolutionized fast food in the Philippines — The Yumburger store.

In 1984, Jollibee hit the P500 million sales mark, landing in the Top 500 Philippine Corporations. In 1987, barely 10 years in the business, Jollibee landed into the country’s Top 100 Corporations.

 

It became the first Philippine fast food chain to break the P1 billion sales mark in 1989. In 1993, Jollibee became the first food service company to be listed in the Philippine Stock Exchange; thus broadening its capitalization and laying the groundwork for sustained expansion locally and beyond the Philippines.



Undisputed leadership

 

As the country’s leading fast food chain, Jollibee has grown exponentially on all aspects on operation. From a handful of stores 32 years ago, Jollibee now boasts of more than 700 stores and over 70 international stores that includes the USA, Vietnam, Hong Kong, Qatar, Kuwait, Brunei and Saudi Arabia, firmly establishing itself as a growing international QSR player.



Jollibee opened its first store in Saudi Arabia in June 21, 2008. Currently, Jollibee positioned 5 branches in the Western Region that includes Jeddah, Taif and Yanbu; a branch in the Central Region (Al Batha, Riyadh) and one in the Eastern Province (Al-Khobar).



Recipe for success

Jollibee’s rapid growth is due to its superior menu line-up, creative marketing programs, and efficient manufacturing and logistics facilities. It is made possible by well-trained teams that work in a culture of integrity and humility, fun and family-like. As a corporate citizen, Jollibee is also committed to give back to its host communities through meaningful and lasting socio-civic projects.



A triumph for the Filipino

Jollibee dedicated its continuous success to the Filipinos who have been there from the very start. Jollibee is so well-loved every time a new store opens, especially overseas. Filipinos always form long lines to the store. It is more than home for them. It is a stronghold of heritage and monument of Filipino victory.

With strict adherence to the highest standards of food quality, service and cleanliness, Jollibee serves great-tasting, high-quality and affordable food products to include their superior-tasting Chickenjoy, mouth-watering Yumburger and Champ hamburger, and deliciously satisfying Jollibee Spaghetti. — SG