RIYADH — As part of its growth strategy in its existing markets, Fawaz Al Hokair Company, a leading company in the Saudi retail sector, is set to open its first Kiko Milano stores in Morocco, Georgia & Azerbaijan next year. The new move comes to achieve a greater presence for Al Hokair in the three countries, where the company’s top brands are leading the market.

According to Al Hokair’s ten-year expansion plan, 25 Kiko Milano stores will be launched in different Moroccan cities. Another batch of new stores will be hosted in Georgia’s capital city of Tbilisi & the Black Sea city of Batumi. In addition, Azerbaijan’s capital city, Baku, will witness the opening of the new Kiko Milano stores. Al Hokair has selected a number of the most popular shopping hubs in the three countries to host the new branches.

“Taking the heritage of the brand Kiko Milano into consideration, the variety of its product and the concept of the brand, we can see great potential for it in Morocco, Georgia & Azerbaijan. The three markets are important to our global growth strategy & we will boost our investment capabilities there,” said Marwan Moukarzel, CEO, Fawaz Al Hokair Company.

The arrival of Kiko Milano, a global leader in the world of cosmetics & beauty, and the new store openings will further deepen the longstanding partnership between Al Hokair & Kiko Milano, paving the way to new horizons for growth & prosperity.

Opening Kiko Milano in Morocco, Georgia & Azerbaijan will consolidate its international presence in new territories. The Italian brand has hundreds of stores in different countries & the new stores will be a valuable addition to its chain of beauty stores. — SG