RIYADH – Revonic, a regional leader in the design and optimisation of digital experiences, today announced the availability of REXA, its deep analytics tool in the Saudi Arabian market.

The tool is expected to draw widespread interest from enterprises that want to measure the impact of their digital transformation programmes on growth metrics such as conversion rates.

Internet penetration in Saudi Arabia had reached 95.7% by January 2021, with an increasing trend in e-shopping due to pandemic-related lockdowns. According to figures from August 2020, when COVID-19 restrictions were in effect, the number of Saudi online shoppers could be as many as 19.3 million by next year, which is 66% more than the 11.6 million of 2017. In 2021, the kingdom’s ecommerce market is predicted to top US$7 billion and climb to almost US$8.7 billion by 2025.

The Revonic eCommerce Experience Assessment (REXA) empowers digital businesses to take a deep dive into their platform’s real-world impact, measuring best practice criteria related to data, content, user experience and technology, and their combined impact on conversion rates. Through rich, advanced reporting structures, REXA presents explicit, actionable information on how to improve efficiency, drive revenue growth and improve the ROI on an ecommerce channel.

“Revonic’s approach to data and actionable insights has proven results,” said Adam Cukrowski, Founder and CEO, Revonic. “With the launch of our REXA platform, enterprises across the kingdom will be able to chart their digital journeys with greater confidence in the new normal, gaining valuable intelligence from detailed, real-world performance telemetry and making informed decisions. We look forward to working closely with organizations in Saudi Arabia and accelerate their digital transformation journeys with customer experiences at the core.”

REXA is designed for existing ecommerce channels such as websites or apps, as well as platforms in development. the tool will empower at businesses that are trying to enhance or optimise the conversion experience, including during MVP-phase projects. Revonic has established a strong reputation in the GCC for optimising digital experiences. In Saudi Arabia, it has worked with Riyadh Bank, the Red Sea Project, ROSHN Real Estate, and King Abdullah Financial District.