DUBAI — The emirate of Dubai unveiled on Tuesday Infinity des Lumières, the GCC’s largest immersive digital art center.

Representing a new era of modern immersive art, the establishment of the center further enhances Dubai’s position as the city of the future.

The center was inaugurated by Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, the chairperson of Dubai Culture & Arts Authority (Dubai Culture), during a ceremony attended by members representing Infinity Des Lumieres and a number of foreign diplomats.

Sheikha Latifa stressed that opening the center is another step in the emirate's journey toward becoming a global cultural center. This partnership enhances the emirate’s position as a destination of choice for the global creative movement and modern and contemporary arts and enriches the emirate’s knowledge-based economy in line with the leadership’s vision.

She explained that Dubai’s adoption of ambitious cultural projects, such as Infinity des Lumières, strengthens the emirate's position as the global capital of the creative economy, following the vision of Dubai ruler Sheikh Mohammed bin Rashid Al Maktoum, who is also the vice president and prime minister of the United Arab Emirates.

Sheikha Latifa added that the center will not only bring a unique art experience to the public in Dubai, but also attracts digital creatives to establish their practice and thrive in the emirate, providing them with an innovative platform that would open up prospects for a prosperous future within the UAE and the region.

The centre, which opens to the public on July 1, offers an unforgettable, multi-sensory and vibrant journey presented through the art of Van Gogh’s Starry Nights, DannyRose Studio’s Dreamed Japan "The Images of the floating world," and Thomas Vanz’s fully digital creation, Verse.

Spread over 2,700 square metres, Infinity des Lumières has created an innovative, technology-driven artistic platform using 130 projectors, 58 speakers, and 3,000 HD digital moving images.

In May 2021, Dubai Culture announced its partnership with Infinity des Lumières to promote the future of art and culture in the city, marking the beginning of a new era of digital artists. Through the support of Dubai’s sophisticated community of talents, Infinity des Lumières will spend the coming year creating a niche community, where tech-driven artists have a place to gather and innovate.

The art center also seeks to create a platform where digital artists can present their creations for the world to marvel.

Oriol said: "This is a momentous occasion for us at Infinity des Lumières and a great honor to have Sheikha Latifa bint Mohammed bin Rashid Al Maktoum grace us with her support for the grand opening. We are also grateful for the visionary powerhouse that is Dubai Culture, which leads the cultural and creative movement in the emirate with its ambitious vision and effective enabling role, for its support for our young brand." — WAM