RIYADH — King Salman bin Abdulaziz Royal Natural Reserve unveiled on Tuesday its digital identity on its website and Twitter account to boost its media outreach in various activities locally and globally.

The campaign spotlighted the vision, the mission, the goals, along with the diverse nature of +235 species, such as Tamarisk, Calligonum, and Common Poppy.

Besides, historical treasures dated more than 12,000 years, from the ancient period to the Islamic age. In addition, Jubbah and Kalwa are full of old stories and legends in which the reserve aims to maintain and protect these locations.

KSRNR is characterized by its large area in which it holds the title of largest reserve in the Middle East and is one of the stopover sites for bird migration.

The campaign pointed to the future vision for the reserve and the tourism and recreational goals in line with Saudi Vision 2030.

The Chief Executive of KSRNR said that: "The reserve seeks to species reintroduction resettle fungal life, restore its natural wealth. Besides increasing the vegetation cover development and maintaining the cultural heritage which is part of the nation's identity, along with career opportunities for the community to sustain integrated tourism experience." — SG