By Alhanouf AlDouqi

JEDDAH — The Founding Day logo is the nexus of the national event and is embossed on everything associated with the new holiday from major events to smaller festivities in each and every city around the Kingdom.

The design ethos behind was inspired by ancient manuscripts chronicling the events of the first Saudi State.

“For this national event, the inspiration was drawn from the Kingdom’s history, and what better way to communicate heritage than through the lens of the historical archives? “ — The official brand book for the Founding Day.

The five main symbols in the logo are a representation of the Saudi State’s main values and figures: The flag that appears in the middle of the logo for a man carrying the first Saudi flag, and refers to the heroism of Saudi men.

As for the date palm, the source of one of the most important foods and a national product linked to the history of Saudi Arabia; in the motto, it means generosity, life and growth.

The Arabian horse also appears in the logos as an expression for the heroism and the chivalry of Saudi princes. The symbol of the Majlis (Council) indicates unity and societal cultural harmony. The Souq (Market) refers to economic mobility and diversity, as well as openness to the world.

Moreover, the falcon, Arabic calligraphy, traditional architectural decorations, and the Saudi coffee cup are also present as important icons.

And even the colors associated with the day represent different themes, for example, the primary is Clarity and Determination. While, the secondary colors are Generosity, Knowledge, Persistence, Warmth, Land, Pride, Creativity.

The “Foundation Day -1727” font was inspired by numerous manuscripts that documented the history of the first Saudi State, since the date of 2/22/1727AD.