By Aljohara Zarea
JEDDAH — The STC Formula 1 Saudi Grand Prix 2022's second-round returned back loaded with many exciting and attractive experiences. But one unique feel that makes this experience different in the Kingdom is the distinctiveness of this version with a lot of the Saudi cultural character.
These cultural characteristics attract citizen visitors from different regions to enhance their Saudi identity while introducing these cultural specialties of the Kingdom to foreign visitors.
The Jeddah Corniche Circuit, the fastest street circuit in the calendar of Formula 1 race, has strategically placed individual markers through which they introduce visitors to the heritage of Saudi Arabia, like the screens at the Paddock Club area where Formula 1 drivers, teams, assistants, and guests can enjoy and learn about the culture of Saudi Arabia.
The screens in the Paddock Club area show the most prominent arts of the Kingdom such as the Saudi folk dances and crafts before the start of the race, in addition to their placement of the most prominent cities and regions of the Kingdom such as AlUla, Farasan Island, Al Soudah, and that in order to promote Saudi tourism to attract visitors.
The identity of the STC Formula 1 Saudi Grand Prix 2022 in Jeddah was characterized by the Arabic calligraphy and by integrating the Arabic calligraphy with the English language. The integrated calligraphy highlighted drivers’ names, places in the media island area and the Paddock Club area. Many drawings were added to the most prominent landmarks of Jeddah in a modern way by using Neon art illustrations.
Music also had a share in attracting and educating visitors, with musicians in the Paddock Club area playing oud, qanun, and saxophone. And one of the beautiful gestures in the media island is the setting up of the Saudi tent to attract foreign media professionals to experience and enjoy the ambiance of tents.
One of the most prominent booths in the STC Formula 1 Saudi Grand Prix areas is the Year of Saudi Coffee booth of the Ministry of Culture in cooperation with the Culinary Arts Commission. The Ministry of Culture had announced that 2022 is to be named Year of Saudi Coffee, in addition to changing the name of Arabic coffee officially to Saudi coffee, which is considered as a major element in Saudi culture and folklore.
#VIDEO: #Formula1 race highlights #Saudi identity to all. @F1 @SaudiArabianGP @MOCSaudi by @AljoharaZarea — https://t.co/bO9AZOzCN7 pic.twitter.com/4CqrexpViT
— Saudi Gazette (@Saudi_Gazette) March 28, 2022