RIYADH – L’Oréal Paris, the world’s leading beauty brand celebrated Women’s Month via a series of powerful moments at the Riyadh Boulevard in Saudi Arabia on March 21st and 22nd to showcase the brand’s commitment to empowering women.
The celebration started on March 21st with a “Lessons of Worth” private event gathering over 100 prominent figures of the industry in the heart of Riyadh. The event opened with an astounding projection where L’Oréal Paris took over 82 screens in the Boulevard to showcase the brand manifesto and Lessons of Worth testimonial by the brand’s Saudi spokesperson – singer and actor, Aseel Omran. The “Lessons of Worth” is a series of powerful testimonials featuring the L’Oréal Paris spokespeople from around the globe sharing what the iconic “Because You Are Worth It” tagline means to them.
The projection was followed by a panel discussion on women empowerment between Aseel Omran, Maya Ghantous- Director of the L’Oréal Consumer Products Division for Middle East & North Africa and Ahmed Wagih - General Manager of the Consumer Products Division at L’Oréal Middle East. The discussion centered around Aseel’s own personal empowerment journey, her partnership with L’Oréal Paris and what the brand slogan “Because You Are Worth It” means to her.
“We are truly honored to have Aseel amongst our L’Oréal Paris family since 2019 - not only is she a talented artist but she is also a strong woman committed to many humanitarian causes, using her voice to fight for women and children’s rights. This makes her an excellent idol for young women and the perfect
ambassador for our brand.” said Ahmed Wagih.
The celebration continued on March 22nd where L’Oréal Paris presented a series of activities led by inspirational women in the region:
