SAUDI ARABIA

Artorama: Entertainment experience blends art and technology in Riyadh

October 09, 2022

RIYADH — Riyadh is witnessing a unique interactive entertainment event called “Artorama”, which is supported by the General Entertainment Authority (GEA).

The event mixes art and technology and gives visitors fun and excitement by interacting with their thoughts, and then they can see these thoughts come live in front of them.

This experience helps them develop their senses and imagination by living immersive experiences.

The event, which runs until Oct. 21, offers many fun experiences, including the memory box experience, which enables visitors to create their images based on the desired effect among several abstract artistic effects. Then, these images are displayed on a large screen, giving them more fun.

Among the experiences offered to visitors is the experience of turning sand into a painting, which allows them to interact with nature, where visitors play with sand and control the expected shapes, colors and abstract patterns.

There is also the “Hit Your Targets” experience, which offers an integrated theatrical show that allows visitors to throw balls at the screen and interact with the presented artistic content.

In the “Touch Your Art” experience, visitors can touch the wall via a large screen and create different colors and shapes that they interact with.

The artistic and technical entertainment journey continues for visitors, who can experience the swing of the future, as the swings interact with the displayed screen to see different aspects of nature and its surroundings.

While the local Graffiti experience allows visitors to show their art and color the elements of futuristic Riyadh on the wall and interact with it.

The interactive drawing experience inspires their imagination and makes them enjoy the abstract elements of Pop Art designed by Saudi artists, as they interact with the abstract shapes with a mixture of art and technology through the “Create and Play” experience.

The Artorama event is one of the winning ideas in the Ideas for Entertainment initiative, which was launched by the GEA in 2021 to enrich the entertainment sector.

Artorama was among 20 winning ideas out of 12,000 ideas received by GEA in the context of enhancing the community’s role in choosing entertainment ideas and initiatives that meet its tastes and aspirations. — SG


October 09, 2022
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