A film that may be seen weak from a technical point of view, its story, its narration, the sequence of events and its relationship to the actor of the film. Yet, the reality is that the main goal is to make Lamborghini and its creator's position in a higher degree in comparison to the well-known Ferrari car and its founder, which is the car of the rich and famous.

Lamborghini film shows the significant influence that the film industry has had on promoting and bolstering global names and brands, and this has become very clear in most of the international celebrities’ films to promote tourist cities, cars, and the most well-known brands of watches, clothes, and perfumes.

As is the case between sports and media, where the first is indispensable for the second, and vice versa, where sports, especially those with global popularity such as football, cars, swimming, tennis and equestrian are promoted for watches such as Rolex.

Italy between Lamborghini and Ferrari where there are the most famous and luxurious types of cars like Bugatti, clothes and perfumes including Fiat, Valentino, Gucci, Versace, Prada, Armani, Dolce & Gabbana, and others.

Certainly, we must not forget that Italian football teams like Rome, Juventus, AC Milan, Inter Milan, Napoli and other Italian teams are the oldest in the world, and of course we must not forget that it has the best coaches, players, contracting firms, lawyers and managers in the world with the fame of the ancient cuisine as parmesan cheese, pizza and pasta.

Italy’s Rome is more than simply a collection of famous international luxury brands, cars and trade names, it is also a long-lasting civilization that reigned and dominated the world for many centuries and spread culture, antiquities and literature around the world.