RIYADH — Riyadh witnessed a sartorial spectacle as Level Shoes hosted the much-anticipated pre-launch pop-up of New Balance's latest collection, titled 'The Art of Classic Running.' Catering to the discerning tastes of trendsetters, this pop-up proved to be a true haven for fashion enthusiasts.

In a significant stride within the Kingdom, New Balance and Level Shoes unveiled the innovative concept at Riyadh's Sidra Arts Institution. The two-day pre-launch activation allowed visitors an exclusive preview of New Balance's reimagined 2002R and 1906 sneakers, among other comfortable kicks available for purchase.

For those eager to secure their favorite pairs, the collection is now accessible online. Pre-launch patrons were granted the convenience of a click-and-collect service at the pop-up location.

The local streetwear and sneaker community, experiencing substantial growth in recent years, is poised to embrace these highly collectible sneakers, prominently showcased at the stylish Sidra Arts in JAX District.

Level Shoes went beyond the ordinary by curating an experiential journey for early-access shoe enthusiasts. The art studio ambiance was enhanced with special menu items from the renowned Saudi matcha house, SoMatcha, and pulsating beats spun by DJ Shaolin.

'The Art of Classic Running' unfolded its stylish narrative on September 25 and 26 at the esteemed Sidra Arts Institution, marking a momentous event in Riyadh's fashion landscape."