“L’azurde”, a renowned name in the world of jewelry, is returning to the TFWA WE event in Cannes to present its exquisite "Travel Retail-Ready" gold and diamond jewelry collections. CEO Selim Chidiac expressed the company's dedication to building upon its outstanding reputation for excellence and innovation in the jewelry industry.

“L’azurde” is committed to collaborating with more travel retail partners to create exclusive collections, catering to the diverse tastes of customers. The brand's expansion plans extend to the Asian and European markets, where its varied designs aim to meet the demands for jewelry suitable for all occasions.

Chidiac stated, "We are excited about the opportunity to bring our stunning jewelry collections to a global audience. Our commitment to excellence remains unwavering, and we are confident that our craftsmanship will resonate with customers around the world”.

During the TFWA in Cannes, “L’azurde” experienced a high level of interest in its exclusive jewelry designs from travel retailers. “We have had lots of new business enquiries, from across the travel retail spectrum – cruise and in-flight in particular. L’azurde’s approach is very much ‘Travel-Retail-Ready’, and the show provided us with an excellent platform to showcase our exquisite gold and diamond jewelry designs, which we are designing in collaboration with our partners,” said head of GTR, Martine Larroque.

The company was also honored with "The Go for Gold Award," at its stand at TFWA Cannes by Christine Martin Consults LTD, a testament to its dedication to delivering quality and innovation in the world of travel retail.