In a grand collaboration, CASIO Middle East and Africa FZE, the regional subsidiary of CASIO COMPUTER CO., LTD., the leading technology company in collaboration with together with Mahmood Saleh Abbar Partners trading Co, the exclusive distributor of CASIO products in the kingdom, are proud to announce the celebration of the 40th anniversary of the iconic G-SHOCK brand. This grand event, that was held in city of Jeddah, Saudi Arabia, on March ,7 marks a significant milestone for the brand renowned for its innovation, resilience, and timeless appeal. The choice of Jeddah, a city that uniquely bridges cultural heritage with modernity, underscores the brand’s ethos of building on strong foundations while continuously pushing the boundaries towards the future. Born from Kikuo Ibe's vision for an indestructible watch, G-SHOCK was engineered to resist extreme conditions, embodying unparalleled toughness. After numerous prototypes, it set a new standard in durability. Since its debut in 1983, G-SHOCK has been at the forefront of the watch industry, introducing groundbreaking design and technology that set new benchmarks for toughness and durability. G-SHOCK’s resilience has captivated a broad audience, ranging from outdoor enthusiasts to those at the forefront of fashion and reflecting CASIO’s commitment to innovation, quality, and precision. As G-SHOCK marks its 40th anniversary, it proudly highlights its shift towards sustainability, utilizing eco-friendly materials in its watches. This initiative reflects G-SHOCK's commitment to environmental responsibility, showcasing its role as a leader in sustainable innovation within the watchmaking industry. This 40th-anniversary celebration in Jeddah is not just a tribute to G-SHOCK’s enduring legacy but also serves as a platform to unveil a series of limited-edition models, now available across G-SHOCK stores in the Kingdom of Saudi Arabia. These exclusive pieces celebrate the brand’s history while offering the brand fans and collectors a unique opportunity to own a piece of G-SHOCK heritage. Mr. Takashi Seimiya, the Managing Director of CASIO Middle East and Africa, conveyed his enthusiasm for this landmark celebration, remarking, "The 40th anniversary of G-SHOCK in Jeddah marks a significant chapter in our journey, showcasing CASIO's unwavering commitment to surpassing excellence and pioneering innovation. Jeddah's unique blend of rich cultural traditions and forward-looking aspirations perfectly encapsulates the G-SHOCK spirit. This milestone is not just a celebration but a reaffirmation of our promise to continue evolving and inspiring. G-SHOCK is more than just a watch brand; it's a symbol of resilience and innovation that reflects the bold spirit of its wearers." Mr. Mahmoud El Jabsheh, The Senior General Manager at CASIO Middle East and Africa, outlined the plans for the sale's direction in the Saudi market stating: “As we mark the 40th anniversary of G-SHOCK, our sights are set on pushing the boundaries further in the watch market. With a focus on expanding our reach and ensuring the availability of our innovative products, we're gearing up to meet and exceed the expectations of G-SHOCK fans. Our strategy is to introduce groundbreaking designs and limited editions that capture the essence of G-SHOCK's durability and innovation. Our commitment to our customers is stronger than ever, as we aim to enhance their experience with every purchase." In this context, Mr. Ayman Kamil Tawfik, General Manager of casio at Abbar Co, expressed his happiness at the continuation of this cooperation, saying: "Celebrating 40 remarkable years of G-SHOCK is a testament to our strong partnership with CASIO and the brand's legacy of innovation and resilience. This milestone not only commemorates our shared successes but also sets the stage for future achievements, further strengthening G-SHOCK's presence and impact in the Saudi market." The celebration in Jeddah not only commemorates a significant chapter in G-SHOCK’s history but also reinforces CASIO’s leadership in the global watch market. Looking ahead, CASIO continues to be committed to pioneering innovation, maintaining high-quality standards, and pursuing excellence.