In a step that embodies its commitment to bringing the latest technologies to the Kingdom of Saudi Arabia, Pure Beverages Industry Company (PBIC) announced the launch of an advanced technology, the first of its kind in the world, for water treatment in cooperation with the German company Krones AG.

This initiative aligns with the Kingdom's Vision 2030, which aims to enhance innovation and introduce top technologies to the Saudi market. PBIC’s developmental efforts have resulted in providing pure and high-quality water by adhering to the highest international standards. Every drop of IVAL and OSKA water undergoes a rigorous monitoring process to produce premium bottled water.

This new water treatment technology marks a significant milestone in the water sector as it enhances the company’s ability to offer innovative products that meet the aspirations of customers both in the Kingdom and internationally.

Saad bin Ajlan Alajlan, the General Manager of PBIC, praised the successful cooperation with Krones AG, emphasizing the company’s commitment to achieving leadership in providing pure and healthy water to consumers.

Dr. Roland Fellner, Head of Water Treatment Units at Krones AG, highlighted the quality of the technology provided and its support for PBIC’s goals in achieving excellence and innovation. He also noted that this latest upgrade to water treatment technology will be another major milestone for PBIC to excel in the quality of bottled water and become the first company in the world to possess the most advanced water treatment process globally.

PBIC has an extensive network that includes branches throughout the Kingdom of Saudi Arabia, with a vast fleet of more than 850 vehicles distributed across the Kingdom. This advancement is an important addition to the company's record of providing high-quality products and strengthening its position as a pioneer in the bottled water sector both in the Kingdom and internationally.

PBIC is one of the leading companies striving to achieve excellence in bottled water quality and meet customer aspirations with innovative and advanced products.