On July 29th, OMODA&JAECOO held a grand brand launch event at the Fairmont Hotel in Riyadh, Saudi Arabia. The event attracted over 250 renowned local media and industry KOLs and received significant attention from the Ministry of Investment and the Ministry of Energy of Saudi Arabia. Several high-ranking government officials were present to witness this important moment of OMODA JAECOO launch.

The event commenced with a dazzling light show, and digitalHologram host made a surprise appearance to host the live event. This innovative approach not only provided a stunning visual and auditory experience for the audience but also showcased OMODA&JAECOO's commitment to future technology and fashion trends.

OMODA&JAECOO comprise two series: OMODA and JAECOO, targeting new generation lifestyle enthusiasts and urban elites, respectively. The former aims to explore new avenues in the smart and electric vehicle era, while the latter, with its fearless spirit of exploration, strives to break boundaries in the global off-road vehicle market.

In the OMODA series, the C5, with its "Art in Motion" design philosophy, embodies a unique and stylish crossover SUV style. Its exterior design combines a diamond-cut geometric matrix grille, dynamic and powerful waistline, 18-inch dual-color blade wheels, and the signature coupe SUV fastback silhouette, exuding a futuristic technological feel. In terms of safety, the C5's body is made of 78% ultra-high-strength steel and comes standard with advanced intelligent driving assistance systems, providing world-class safety and comfort for passengers.

At the event, the OMODA C5, as one of the star models in the OMODA series, showcased its distinctive and stylish crossover SUV style with its "Art in Motion" design philosophy. Its exterior design features a diamond-cut geometric matrix grille, dynamic and powerful waistline, 18-inch dual-color blade wheels, and a couple of SUV fastback silhouette, highlighting its futuristic technological feel. This model, with world-class safety capabilities, has a body made of 78% ultra-high-strength steel and is equipped with advanced intelligent driving assistance systems to ensure the safety and comfort of passengers.

OMODA&JAECOO CEO Shawn Xu delivered a strategic speech at the launch event, sharing the brand's remarkable achievements in the global market. In just over a year since its establishment, OMODA&JAECOO has achieved cumulative global sales exceeding 260,000 units, with export sales in the first half of 2024 seeing a 54% year-on-year increase. This achievement not only confirms the brand's status as one of the fastest-growing automotive brands globally but also demonstrates its strong competitiveness in the global automotive market.

OMODA&JAECOO's global strategy extends beyond the Middle East. In Europe, the brand is expanding rapidly. From the launch event in Spain this February, the establishment of the first factory in Barcelona, to the market layout in Poland and Italy, OMODA&JAECOO are not only expanding their sales and service network and supply chain system rapidly but also demonstrating their service capabilities and system construction ability in the global automotive industry. Additionally, the "Go Paris" tour event held during the centennial sports event in Paris further highlighted the brand's charm and determination to expand in the European market.