With the Middle East's digital economy rapidly expanding, Saudi Arabia’s customer experience market is projected to reach $15 billion by 2027, reflecting an annual growth rate of 12%.

Exotel a leading AI transformation partner for customer engagement in emerging markets, has strengthened its presence in Saudi Arabia, marking a significant new growth phase in the Middle East with the launch of the all-new Ameyo by Exotel.

This platform integrates AI-powered customer engagement with Saudi Arabia’s first local CX cloud. This strategic move aligns with the Kingdom’s Vision 2030 to build a digitally advanced and diversified economy, further solidifying Exotel’s commitment to driving digital transformation across the region.

“This expansion is a significant milestone for Exotel’s global geo-strategy as we leverage our extensive experience across emerging markets to support Saudi Arabia’s digital transformation goals,” said Shivakumar Ganesan, Co-Founder & CEO of Exotel.

“By introducing our all-new local cloud for CX and AI solutions to Saudi Arabia, we aim to empower enterprises with advanced, locally tailored technologies designed to drive operational excellence and customer-centric innovation.” Ganesan added.

“Exotel Engage X 2024, Exotel’s premier global flagship event, is making its debut in Riyadh after successful editions in Bengaluru and Gurugram. This event marks the introduction of the all-new Ameyo by Exotel, featuring advanced AI and local cloud solutions designed to revolutionize customer engagement.

“Alongside this, our local telephony integration provides a strong communication infra layer for Contact centre softwares and AI for communication to work seamlessly, enabling unified customer experience across customer journey from marketing to sales to support.” Ganesan concluded.

“The launch of Saudi Arabia’s first local CX cloud is a game-changer for the region’s customer engagement landscape,” noted Sachin Bhatia, Co-Founder and CGO of Exotel.

“By integrating GenAI-powered solutions with robust cloud infrastructure, we are not just meeting the immediate needs of businesses but also laying the foundation for a future where personalized, intelligent interactions are the norm.” He added.

Exotel, known locally as Ameyo, leverages its eight-year success in the Middle East, with a robust portfolio of local customers, to introduce AI-driven solutions that enhance customer experiences for enterprises across Saudi Arabia.