Global technology brand HONOR announced the launch of the HONOR Magic7 Pro in Dubai, UAE. Committed to providing the ultimate AI Phone experience, HONOR introduced the HONOR Magic7 Pro which features cutting-edge AI capabilities that revolutionize photography, enhance display quality, and deliver exceptional hardware performance. The HONOR Magic7 Pro comes with the Google Gemini app pre-installed[1]. This AI assistant from Google can help users enhance ideas, learn in new ways, write emails, plan events and more.
“We are excited to introduce our latest flagship lineup, the HONOR Magic 7 series, which seamlessly integrates both on-device and cloud AI capabilities to deliver a more intuitive, intelligent, and secure user experience,” said George Zhao, CEO of HONOR. “We have adopted a range of innovative approaches to reinvent the smartphone from the fundamental operating system and hardware level, bringing true intelligence to the device.”
During the MEA regional launch event hosted in Dubai, it was also announced that HONOR has become the official partner of Louvre Abu Dhabi for their upcoming extraordinary exhibition - “Kings and Queens of Africa: Forms and Figures of Power”. This collaboration underscores brand’s commitment to fostering innovation and creativity, extending beyond technology to support cultural and artistic initiatives that inspire and unite communities.
Revolutionizing Photography Experience with AI HONOR IMAGE ENGINE
To provide users with exceptional photography experience, the HONOR Magic7 Pro is equipped with an advanced HONOR AI Falcon Camera System. With the 50MP Super Dynamic HONOR Falcon Main Camera, users can capture intricate details and brightness in various lighting conditions, thanks to its industry-leading 1/1.3-inch Super Dynamic HONOR Falcon Camera sensor and f/1.4 adjustable aperture lens. The 50MP Wide Camera broadens users’ field of view, making it perfect for landscape shots or group photos. In addition, the 200MP Telephoto Camera is ideal for those who enjoy photographing distant subjects and stunning nightscapes, featuring the advanced 1/1.4” telephoto sensor with a large f/2.6 aperture.
Harnessing the power of both the Light and Shadow Portrait Large Model, the Capture Enhancement Large Model and the Telephoto Enhancement Large Model, the HONOR Magic7 Pro integrates the AI HONOR IMAGE ENGINE – the industry’s first Mobile Imaging System with Hybrid (device-cloud) AI Large Models, providing users with a sophisticated and intelligent photography experience with elevated imaging capabilities. The Harcourt Portrait Modes offers users creative options for capturing striking portraits with refined lighting, while the AI Enhanced Portrait feature delivers ultra-high definition portraits that ensure the true colors of every subject shine through.
Introducing AI Super Zoom, designed for framing breathtaking sceneries with a remarkable focal length range of 30x to 100x, capturing crystal-clear images even from great distances powered by AI. With HONOR AI Motion Sensing Capture, users can capture precious moments with exceptional clarity. Additionally, HD Super Burst allows users to freeze high-speed action sequences with precision at 10 frames per second, ensuring that every movement is precisely captured in every single shot.
Empowering Smart Lifestyle with AI-powered MagicOS 9.0
The HONOR Magic7 Pro offer a truly personalized and intelligent interface that seamlessly integrates AI into everyday tasks. With the enhanced capabilities on Magic Portal2, users can circle desired objects within the screen and enable instant text and image comprehension and access wanted app services instantly. Catering to diverse user scenarios, the Magic Portal supports a wider array of applications encompassing social media, entertainment, travel, productivity, and shopping needs. Especially, with improved semantic understanding of landmarks and movie IPs, the Magic Portal now can swiftly direct users to entertainment applications with ease.
Gemini’s overlay offers quick access to Google AI assistance and context-aware help with what's on the screen. With Gemini extensions users can find and action the information from the Google apps and services like Maps, YouTube, Flights, and Hotels.
Empowering users to maximize productivity, the HONOR Magic7 series feature a wide range of functionalities such as AI Translation and HONOR Notes, making it an essential tool for professionals striving for excellence at work. Additionally, HONOR Notes supports the AI Summary feature that can quickly analyze the content of users’ notes and provide a content abstract while AI Minutes enables users to distill essential insights from lengthy meeting transcripts or training materials. With AI Translation, the HONOR Magic7 Pro offer AI Face-to-Face instant translation for up to 13 languages[2], helping users to bridge language gaps during real-time interactions. The AI Dual-way Noise Reduction technology ensures clear communication in any setting, making multi-person meetings feel face-to-face while minimizing distractions.
To safeguard users against potential deepfake scams and ensure online security, the HONOR Magic7 series stand as the industry’s first commercial device that integrates the groundbreaking on-device AI Deepfake Detection technology[3]. This feature employs advanced algorithms to identify manipulated content through analyzing pixel-level synthetic imperfections, border compositing artifacts, inter-frame continuity, and more, protecting users from potential deepfake scams during video calls.
Unrivaled Battery Life Combined with Exceptional Gaming Performance
Powered by the Snapdragon® 8 Elite Mobile Platform[4], the Magic7 Pro is equipped with the advanced Qualcomm® Oryon CPU and Qualcomm® Adreno GPU. Coupled with the industry's first AI Real-Time Rendering technology, supported by HONOR's on-device AI capabilities and Snapdragon's heterogeneous computing architecture, the device delivers PC-level graphics and nearly full-frame gameplay, allowing users to enjoy an unparalleled and responsive gaming experience. Featuring the first AI Predictive Scheduling Engine, the device utilizes AI scene prediction and precise frame rate recognition for optimal system management, ensuring industry-leading frame rate stability with fluctuations below 0.2[5].
Featuring a 5850 mAh4 Third-generation Silicon-carbon Battery, the HONOR Magic7 series use innovative silicon-based anode materials for enhanced performance. This battery provides reliable power in low temperatures and supports fast recharging with 100W Wired HONOR SuperCharge and 80W Wireless HONOR SuperCharge, allowing users to achieve a full charge in just 33 minutes[6] with a compatible wired charger, making it an excellent choice for individuals who need quick charging solutions.
Additionally, the device boosts a stereo speaker with an integrated ultra-large sound cavity and spatial audio. Enhanced by a bass enhancement algorithm, this feature delivers a powerful and resonant bass for a richer audio experience.
Pioneering All-around Natural Light Simulation with the Natural Light HONOR AI Eye Comfort Display
The HONOR Magic7 series boast a range of AI-enabled eye-comfort features, the 6.8-inch HONOR Magic7 Pro marks a breakthrough with the Natural Light HONOR AI Eye Comfort Display, which achieves all-around natural light simulation, including colour, spectrum, polarization, continuity, brightness and rhythm, pioneering a new standard in eye care by simulating natural light characteristics across all dimensions. Additionally, the HONOR NanoCrystal Shield provides exceptional durability by being ten times[7] more drop-resistant than normal glass and certified for dust and water-resistant capabilities, ensuring the HONOR Magic7 Pro are protected from daily wear and tear.
Price and availability in the KSA:
Pre-orders for the highly anticipated HONOR Magic7 Pro in the KSA began on January 15, with the device priced at SR3999 three stunning color options Lunar Shadow Grey, Breeze Blue, and Black. Customers who place a pre-order will receive an exclusive package worth SR1998, which includes the premium HONOR Watch4 PRO (SR1099), and HONOR VIP Care+ (SR899), which includes 180 days replacement without repair, 365 days screen protection service, and 4 times screen film replacement in 12 months.
It is noteworthy that HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products, enables people to become a better version of themselves.
[1] Google, Android and Gemini are trademarks of Google LLC. Gemini mobile app available on select devices, languages, and countries. Internet connection required. Check responses for accuracy.
2 Supports certain applications. The functionality may be affected by factors such as application updates. Please refer to the actual experience.
3 This feature supports 13 languages including English, French, Italian, German, Spanish, Russian, Japanese, Turkish, Latin Spanish, Malay, Arabic, and Chinese (Mandarin & Cantonese).
[3] This function will be available in Q2 in MEA Region
6 Snapdragon is a trademark of Qualcomm Incorporated, registered in the United States and other countries.
7 Data from HONOR labs.
4 Typical value. The rated capacity of the HONOR Magic7 Pro’s non-removable battery is 5750 mAh
5 Data from HONOR labs.
[7] The data is sourced from HONOR labs, comparing the drop resistance of NanoCrystal glass and ordinary glass tested under equal weight. As a precision electronic device, the phone is still at risk of damage from drops. Please exercise caution to avoid drops and collisions.
