Saudi Gazette report

RIYADH — The Ministry of Commerce held a joint meeting with representatives from the Chinese Ministry of Commerce and the Chinese Embassy in Saudi Arabia to discuss urgent consumer-related challenges in the Kingdom’s fast-growing Chinese automotive sector.

The session, which also included participation from the Saudi Standards, Metrology and Quality Organization (SASO), focused on identifying solutions to enhance consumer protection and improve after-sales services provided by Chinese car dealers and manufacturers operating in the Saudi market.

Officials reviewed the current and projected growth of Chinese vehicle sales in the Kingdom, along with persistent consumer complaints related to after-sales performance and service quality.

The goal, according to the Ministry, is to elevate customer experience and ensure Chinese automotive brands meet local standards as demand continues to rise.

The meeting also explored avenues for cooperation between Saudi and Chinese entities to streamline regulatory processes and ensure a robust consumer rights framework in light of the increasing footprint of Chinese vehicles in Saudi Arabia.