BUSINESS

From JAECOO 7 to JAECOO 5: JAECOO revolutionizes Saudi Mobility Experience with a Comprehensive Product Matrix

June 23, 2025

In the Saudi automotive market, JAECOO has established a differentiated competitive edge with the philosophy of "originating from classic elements yet surpassing them." Its flagship model, the JAECOO 8, conquers diverse terrains with its luxurious off-road performance, while the JAECOO 7 stands out as the preferred choice for urban commuting with its intelligent safety configurations. Now, the brand has set its sights on the untapped A0-segment market, introducing the all-new JAECOO 5. This model not only continues the brand's delicate design heritage but also incorporates intelligent technologies such as connected vehicle systems and car KTV, while pioneering a pet-friendly cabin that precisely aligns with the needs of Saudi consumers.

As the flagship model of the JAECOO family, the JAECOO 8 showcases a powerful appeal in Saudi Arabia. Its luxurious exterior design exudes an air of nobility, reflecting the distinguished status of its owners, while the meticulously crafted interior offers an ultimate comfort experience. Moreover, its formidable off-road capabilities have conquered the diverse terrains of Saudi Arabia, enabling the JAECOO 8 to traverse effortlessly.

Now, to meet the demand of Saudi consumers for A0-segment vehicles, the JAECOO family is set to welcome a new member—the JAECOO 5. It carries on the delicate exterior design of the JAECOO family, boasting a stylish and dynamic look that is bound to spark a new trend in the Saudi market. In terms of intelligent technology configurations, the JAECOO 5 also excels. Its connected vehicle functionality keeps the car closely linked to the world, enabling easy access to real-time traffic information and online entertainment resources. The addition of the car microphone and karaoke feature injects endless fun into every outdoor mobility, transforming the vehicle into a mobile KTV on wheels where friends and family can enjoy joyful moments together. Moreover, the JAECOO 5 is equipped with pet-friendly seats that utilize special materials and human-centered design, providing a comfortable and safe riding environment for pets.

The debut of the JAECOO 5 not only enriches the brand's product matrix but also marks a significant step forward in its globalization strategy. In the Middle Eastern market, the JAECOO family is about to stage a grand All-Out Middle East launch event called “JAECOO DAY” which will take place in Riyadh. Three countries in the region to follow, the United Arab Emirates, Kuwait, and Qatar, showcase the collective strength of the JAECOO family to the world at the highly anticipated JAECOO Day, officially introducing this brand-new outdoor mobility companion.

Prior to its official launch, to ensure that consumers can experience the most authentic and superior driving experience, the four Middle Eastern countries have meticulously planned regional centralized test drive events. At that time, authoritative media outlets and renowned KOLs will be invited to participate, jointly witnessing the unique charm of the JAECOO 5.

To this end, the Saudi market will soon launch a PHEV model equipped with Chery's third-generation CDM hybrid technology-J7 SHS、J8 SHS、C7 SHS. The pure electric range of 90km meets the city's zero fuel consumption travel, and the comprehensive range of more than 1,200km completely bids farewell to mileage anxiety, making every journey safer and freer with efficient energy-saving technology!


June 23, 2025
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