1. How important is trust when launching Shariah-compliant financial products, especially in a market like Pakistan?

Trust is built into every product we launch at Binance. It becomes even more important with Shariah Earn. In this case, users are not only trusting us with their assets but also with their religious values. We take that responsibility incredibly seriously. This is why Binance partnered with Amanie Advisors, a globally recognized Shariah advisory firm, to ensure the product complies fully with Islamic principles.

2. How is Binance working to educate users — not just on crypto, but on what Shariah compliance really means in this space?

At Binance, we prioritize user education through tools like Binance Academy, which remains one of the few free and comprehensive educational platforms for digital assets globally. Our approach to education around Shariah Earn follows this same philosophy. We have released a dedicated series of tutorials, articles, and guides to help users understand not only the basics of Shariah Earn but also how to navigate the platform smoothly and with confidence.

3. In what ways is Binance evolving its platform to respect local cultures, religious beliefs, and regulatory frameworks, and is Shariah-compliance a key pillar in that strategy?

As we continue to grow, it's become increasingly important to approach every market with cultural sensitivity and insight. In some places, finance is a family decision. In others, it’s about independence and financial freedom. These nuances matter.

That’s where Shariah-compliant offerings come in. In Muslim-majority regions, religious values play a critical role in shaping how people invest, save, and grow their wealth. We’ve built Shariah Earn as part of a broader commitment to ensuring that our products are not only innovative but also respectful, inclusive, and aligned with the values of the communities we serve.

4. How does the launch of Shariah-compliant products align with Binance’s broader mission to drive financial inclusion worldwide?

The launch of Shariah-compliant products is a key part of Binance’s broader mission to drive financial inclusion on a global scale. Islamic finance represents a market worth over $4 trillion, yet millions of Muslims around the world have remained on the sidelines of the decentralized finance movement, not due to a lack of interest, but because of the uncertainty around religious compliance.

With Shariah Earn, the goal isn’t just to provide an alternative financial product. It’s about opening the doors of this industry to the communities that have been left out of the conversation. It’s about making sure that Muslim users, developers, and future innovators have a seat at the table in shaping the future of Web3.

5. Shariah Earn isn’t just live in Pakistan — it’s available across multiple Islamic markets. What does that say about Binance’s wider commitment to Muslim users globally?

Shariah Earn being available across multiple Islamic markets, demonstrates Binance’s commitment to financial freedom and access. We understand that, and we believe that no one should have to choose between participating in innovation and staying true to their values. By making Shariah Earn available in 31 Muslim-majority countries across the Middle East, North Africa, and Southeast Asia, we are giving more people the tools to explore crypto in a way that feels both safe and aligned with their beliefs.