Mohamad Abdulrahim, GM of JAPCO (2nd from right), inaugurating the service workshop flanked by senior officials of JAPCO.

JEDDAH — To ensure cars on the Saudi roads remain roadworthy and in peak condition, JAPCO Bosch Automotive Aftermarket has rolled out an aggressive expansion plan of its dedicated Bosch car service workshops across the region, according to a press release issued by JAPCO Bosch on Tuesday.



Bosch is the world’s largest original equipment parts manufacturer and Juffali Auto Parts Co (JAPCO) is their local agent for the Kingdom of Saudi Arabia and together they will be opening four Bosch Service workshops in Jeddah this week equalling a total of 14 workshops in 2013. They will add more workshops to reach a total of 38 in the Kingdom of Saudi Arabia between now and 2015.



In a region where many road accidents take place due to poor vehicle maintenance and failing spare parts, it is important to maintain exceptionally high standards for the automotive aftermarket sector, one in which Bosch sets the benchmark.



As one of the top players in the automotive industry, Bosch Automotive Aftermarket has a clear commitment to the independent automotive servicing sector.



For JAPCO Bosch, aftermarket is not only a market for spare parts, we feel responsible for the full value chain, including workshop test equipment, software solutions, training and support. Bosch Automotive Aftermarket provides full support for its workshop partners across the Kingdom.



JAPCO Bosch preserves a meticulous selection process before a member can operate under the workshop brand name.



The four new workshops being opened this week are Markaz Al Amal (Jauhara Dist.), Markaz Al Daoud (Bani Malik Dist.), Alam Mercedes (Makarona St.) and Mirage (Marwa Dist.).



The inauguration is being done by Mohamad Abdulrahim, General Manager, JAPCO in the presence of top executives from Bosch and JAPCO.



Online training session was conducted by Mr. Elie Nasr, Workshop Concepts Manager, Robert Bosch Middle East Dubai for all existing and potential Bosch service customers.



Customers appreciated the special efforts taken by all the JAPCO Workshop Concepts team in the promotion of Bosch Service Concepts in Saudi Arabia. On this special occasion, customers are given a special offer of extended warranty on Bosch Batteries purchased from the Bosch Express Car service workshops.



Modern vehicles are being fitted with more and more components that run on electricity. A high-quality, reliable power supply is essential. Bosch batteries can fulfill that need for a wide range of vehicle models.

Innovative technologies make a vital contribution to the first-class quality and high performance capabilities of Bosch batteries. Bosch purposefully developed these technologies for the contrasting requirement profiles of different types of vehicle. This guarantees maximum safety and reliability. Bosch batteries can guarantee that.



The S5/S4/S3 ranges of Bosch Batteries are made with the PowerFrame® technology. The grid is of crucial importance for a battery’s performance and reliability. The patented PowerFrame® offers considerable advantages over conventional grids, and is responsible for an optimum flow of electricity.



Bosch S5/S4/S3 batteries therefore impress with their outstanding starting power and longer service life. Bosch Batteries are available at the numerous JAPCO Bosch outlets and also through their retailer network throughout the Kingdom.



The range of Bosch Batteries includes motorcycles, passenger cars and commercial vehicles.



The presence of Team West Motorcycles and West Coast Customs added glitz and glamour to the opening events. — SG