Kamal M.S. Halal,

General Manager, Shairco Trading Group



Chongqing Lifan Holdings Co., Ltd. is a large private enterprise mainly engaged in scientific research and development, manufacturing and marketing (including export) of engine, general-purpose engine, motorcycle and automobile, integrated with financial investment in real estate. By now Lifan employs more than 15,600 staffs, out of whom over 11,400 with education of technical secondary school or junior college. Lifan has been continuously listed in China Top 500 Enterprises for 10 times and has been No.1 in Chongqing exportation for years. On November 25th, 2010, the subsidiary holding shares, Lifan Industry (Group) Co., Ltd. was successfully listed in Shanghai Stock Exchange (stock code 601777), first publicly issuing 200 million shares and raising funds of 2.9 billion RMB, and became the first private enterprise of passenger vehicle to be listed in China A-share.



In 2012, Lifan Holdings achieved a sales income of RMB 22.8 billion , including a production and sales of 320,000 cars, 1.5 million motorcycles, 3.4 million engines and 412,500 general-purpose engines with export of US$582 million. By Dec. 2012 Lifan had applied 8,007 patents out of which 6,951 have been authorized with various indexes in the leading position nationwide. Lifan is a big taxpayer among Chongqing private enterprises.



Lifan Motors is one of the fastest growing Chinese auto manufacturers, Lifan motors global capacity is expected to reach to 450,000 units after completing the construction of the second factory in Chongqing-China in the future, which designed productive capacity with a range covering 1.0L-2.4L displacement engine. Meanwhile, CVVT, TSI engine and CVT, DCT transmission and other core technology will be put into use as per plan. This will make Lifan Motors become the most competitive Chinese car brand.



Currently, Lifan Motors develop rapidly in the Middle East and GCC market. The sales of Lifan Motors grow substantially not only in Saudi Arabia but also in neighboring markets such as Kuwait, Bahrain etc. Many advantages such as most competitive quality and rich configuration and fashionable design make Lifan sedans and commercial vehicles ever more popular with consumers. The prospects of market are very promising. Lifan is accelerating into the ranks of the international famous vehicle brands, while Saudi Arabia will be one of the most dazzling markets in Lifan Motors’ global markets.



Jeddah International Motor Show

The annual Jeddah International Auto Show started on Dec. 24, 2013. Lifan Motors join hands with our exclusive distributor Shairco Motors and brought more than 14 types of cars that are not only passenger vehicles but also included SUVs and LCVs. During the show, Shairco Motors will take this opportunity to announce an aggressive sales policy which is the biggest in their history.



In addition to the models that exist in the Saudi market, the manufacturer and our exclusive distributor will surprise you with the first appearance of Lifan new models such as Lifan 330, 530, 630 & 720.



The LF 330 is the face lifting model of the existing LF 320. The exterior shape and the interior has been upgraded completely in Lifan 330, meanwhile, retaining the characteristics of the movement but with more dynamic fashion. Moreover, the power and the fuel consumption of Lifan 330 have improved significantly with the introduction of the 1.3L-vvt engine.



Lifan 530, is an all new model. It is the most representative model of Lifan Motors in B-class which would be one of the most competitive model in Saudi market with the high advanced technology platform. Besides, plenty of optional specifications also can make Lifan 530 one of the best options for Saudi young generations or fleet buyers.



Lifan 630 inherited the reliable quality, large interior space and high competitive features of its predecessor Lifan 620. After upgrading, the customers will be more satisfied with its fashionable design and comfort.



Lifan 720 is a new model that Lifan made by global R&D. Its strength and development is based on an advanced platform. Both its elegant design and its style will be highly appreciated by both business and family .



Our future plans are to continue introducing more new products in the Saudi market, which will enhance our brand and give Saudi customers more and better choices.



Lifan Motors entered the Saudi market in 2011 with our exclusive distributor Shairco Motors. After 3 years, they have not only established sales and after-sales service network nationwide, but also introduced several new models with high competitive advantages over competition in the Kingdom.



Enhancing after-sales

service capability



Providing high-quality after-sales service for Saudi customers is the basic strategy and the major priority of Lifan Motors in the global market. A series of after-sales service policies will be announced officially by Lifan Motors during the show.



Lifan Motors and Shairco Motors will also work together to focus on promoting the construction of the Saudi market after-sales service system, and will build 7 new after-sales service networks covering major cities in the Kingdom. Moreover, Lifan and Shairco will build an integrated central service station with 4,000 square meters in Jeddah, included inspection, repair, spare parts, PDI and other pre-service functions.



Lifan Motors will arrange for several Chinese technical staff members to move to Saudi Arabia for long term in order to be close to Saudi customers and to solve technical and quality problems faster, which can ensure Lifan customer satisfaction.



Also, Lifan Motors will set up a spare parts center in Saudi Arabia for GCC countries, aim at not only servicing Saudi local customers, but also planning to provide rapid supply of spare parts in neighboring markets such as UAE, Kuwait, Bahrain etc.