Abdul Latif Jameel marks a year of success at SIMS ’13

A spectacular year for Toyota and Abdul Latif Jameel finds its culmination in the 35th Saudi International Motor Show (SIMS).

January 03, 2014
Abdul Latif Jameel marks a year of success at SIMS ’13
Abdul Latif Jameel marks a year of success at SIMS ’13

A spectacular year for Toyota and Abdul Latif Jameel finds its culmination in the 35th Saudi International Motor Show (SIMS). Displaying a wide array of its line up Abdul Latif Jameel, the authorized Toyota distributor in Saudi Arabia also hosts many side activities that highlight safety, innovation and fun.

“2013 was a great year for us celebrating one benchmark after the other. We had 5 car launches alone in 2013 including the RAV4, Avalon, Prado, Corolla and Yaris. Abdul Latif Jameel is the new title sponsor of the Saudi Professional league and we recently introduced our new tag line Toyota Akeed,”  said Eng. Adel Ezzat, Managing Director of Marketing at Abdul Latif Jameel (ALJ).  “Toyota cars have been an important part of peoples’ lives in Saudi Arabia for more than half a century through and SIMS gives us the opportunity to get close to our loyal customers and thank them for helping to make ALJ one of the leading automotive dealership in the Kingdom and one of the most important Toyota independent distributors in the world.”

As a direct result of its strong bond with its guests, Abdul Latif Jameel announced the launch of a new brand tagline called “Toyota Akeed” which encompasses the highest level of trust and confidence reposed in the brand by consumers throughout the region. This new tagline also reflects the evolution of Toyota and its new brand direction and commitment to develop more emotionally compelling products to connect with consumers.

Showcasing the majority of its 2014 models, Abdul Latif Jameel also has the Prius Cut Body, FT-86 convertible, Toyota Safety Simulator on display.


The Toyota Prius Cut Body at SIMS gives a glimpse into the amount of innovation that is hidden inside the Prius. Toyota has over 1000 new patents on the 2010 Prius , leading the way in developing new technologies and bringing these to the market.

 In 1997, Toyota Motor Corporation launched the Prius, which was the world’s first mass-produced hybrid passenger car. The second generation followed in 2003, and the third generation in 2009. From the first to third generation, Toyota greatly reduced the cost of the hybrid system by two-thirds and increased fuel efficiency from 28 km/L to 38 km/L.

Since is introduction, the original Prius saloon in Japan in 1997, Toyota has sold more than 5.5 million hybrid vehicles worldwide and continues to extend its portfolio, currently offering 23 models worldwide. Toyota will launch a total of 17 new hybrid vehicles worldwide by 2015.

Toyota creates approximately 7,000 prototypes vehicles each year. The Toyota 86 convertible made its World Debut at the 2013 Geneva Motor Show. Following the global success of the exhilarating, entirely driver-oriented Toyota 86, the Toyota 86 convertible is designed to combine all the lively, accessible performance and highly engaging, readily exploitable dynamic abilities of the Toyota 86 with the even greater levels of driving pleasure derived from open-topped motoring.

The Toyota 86 convertible shares the platform and powertrain of the Toyota 86; the world’s first horizontally opposed engine with D-4S injection technology, a 1,988 cc, low center of gravity, naturally aspirated high-revving sports engine capable of developing 100 DIN hp per liter - driving the rear wheels via a short throw, ‘flick of the wrist’ manual gear shift, or a 6-speed automatic transmission, with one of the world’s fastest paddle shifting speed of only 0.2 seconds.

MacPherson strut front and double wishbone rear suspension systems offer direct handling feel, instant response and superb controllability. In addition, electric power steering boasts a quick, 13.1 gear ratio on a par with racing cars; and, large all-round ventilated disc brakes for unique pedal feel and finesse of control.

Toyota invests almost $1 million dollars every hour in research and development worldwide to ensure its customers piece of mind. Highlighting its commitment to Quality, Technology and Safety, Toyota has a safety simulator at its SIMS. This simulator provides experience and feeling of Driving Support System functions. It also provides experiences how and in what situation three-safety technologies such as ABS, VSC and TRC contribute to safety.

Toyota ALJ recently teamed up with ADAC to introduce its new vision of safety tests drives combining fun and safety. ADAC (Allgemeiner Deutscher Automobil-Club e.V.) is Germany’s and Europe’s largest automobile club with more than 18 million members.

Moreover, the Abdul Latif Jameel League, the premier professional football league in the KSA, is committed to deliver an engaging fan experience. Hence it comes only natural that the Abdul Latif Jameel League Fans Zone will be set-up during SIMS.

Kick-it gives fans the chance to test their shot accuracy and strength while they can practice their goalkeeper skills at Keeper. One of the stars at the Abdul Latif Jameel League Fan Zone will be the original league trophy. Fans will have the chance to take their picture with the trophy and post it on social media.

Backed by a policy of ‘the customer comes’ first, ALJ’s stewardship of Toyota brands in Saudi Arabia is supported by a Kingdom-wide sales and service network that is renowned in its commitment to excellence at every level. – SG

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