SAUDI Telecom Company (STC), Manchester United’s mobile partner and Saudi Arabia’s leading telecom operator, has launched its first official Manchester United mobile app, giving fans direct access to the Club wherever they go.
To mark the exciting development, Manchester United central defender Rio Ferdinand traveled to Saudi Arabia and hosted a launch event Sunday. This is the first time that a United player has visited the country since the team took part in Sami Jabber’s testimonial match in 2008.
The app is the first-of-its-kind from a Manchester United partner, marking an exciting development in the Club’s communication capabilities.
The new application will be available on IOS and Android for launch with Nokia and Blackberry to follow in the near future. The app gives fans first-hand access to a wide choice of news, stats, features and multimedia keeping them up to date with all things Manchester United.
The information is updated as soon as it’s released from the Club meaning subscribers are the first to hear the latest news from their favorite team. This includes the latest scores, official news, transfer and injury updates, match previews, reports, videos, photos and much more.
STC CEO Jameel Al Molhem said “we are looking forward for such exciting launch that resulted from our unique partnership with Manchester United Club, in which we continue fulfilling our commitment towards sports fans, by providing them with the most advanced and unique application — MU Application — expected to be a turning point in our relation with one of our main segments of youth generation.”
“STC has launched number of integrated initiatives in terms of applications and exclusive services aimed at serving its customers with the latest innovations and software, in which we received prestigious recognitions by leading regional firms for supporting the mobile applications developments,” Al Molhem noted.
Fans that download the app will have the opportunity to win a once-in-a-lifetime VIP experience to Manchester United’s pre-season tour including the chance to meet the players.
This is in addition to the prize draw STC’s monthly subscribers are automatically entered into to win trips to see the Red Devil’s play at Old Trafford and many more exciting Manchester United experiences.
Rio Ferdinand commented on the launch: “As a player, knowing that we have fans all over the world cheering us on really does make a difference and I am pleased that STC are bringing our fans even closer with its new app. It’s a great piece of new technology and I hope all our fans in Saudi Arabia sign up to it and show their support in the new season.” — SG
