Introducing ‘Moja Majka’

Mariam Nihal

Saudi Gazette

There is an unexpressed desire within each one of us to accomplish our purely altruistic purpose. This form of self-expression arises from the need to pursue and explore the realm of such a reality. Moja Majka documents more than a fashion label, it records a journey towards realizing the aspirations of women in the Kingdom and beyond the border.



With Turkish roots embedded in rich culture and beliefs, Moja Majka inspires a fashionable reserve of traditional elements. Embossed with tender loving care, Moja Majka caters to classical beauty. It reads beyond the trends and run of the mill abayas found around every corner, in the structure and handiwork on each garment.



The fashion label includes a range of sophisticated abayas, kaftans, funky home accessories, beautiful sling bags and pouches, versatile range of jewelry and a spectrum of kiroshia woven scarves. The cut and structure of abayas is designed to give women a sense of confidence, elegance and artistic flair.



Linen is used as the base material in most, making it a comfortable, hassle-free add-on accessory in extreme humidity or chilly evenings. The statement pieces have a symmetrical border on the front of each abaya with a thick strap, colored border customized with lace, sequins and hand-woven patterns on pastel or dark basic colored abayas.



The designer has worked her charm to trademark each design by using a bold border that falls from the shoulder past the neckline on the right side. The beaded and hand woven kiroshia finds itself in many garments and accessories of the label.



A delicate assortment of scarves are a chic fixture you can tie around your head or leave loosely around your neck serving pluralistic purposes. Moja Majka comes from a devoted spiritual intent that inevitably creates a niche for characters that represent confidence and individuals with substance.



Turkish jewelry is perhaps one of the most universal and recognized symbolic artifacts around the world. The true essence is matched by every household around the Middle East, with every ethnicity and therefore serves almost as a ritual.



Moja Majka plays with beaded accessories and hand-woven elements in jewelry and their new collection of creative easy to carry pouches and light sling bags. The bags and scarves also use tasteful elements of lace and handiwork with natural hues and light pastel colors highlighting mood and natural beauty.



The new collection offers a selection of bright colors in a style that merges the look of a kaftan and abaya in one with its bohemian appeal. Each garment speaks volumes about the Moja Majka woman. It represents the ideology of the designer and artisan in a bid to confirm you are comforting, appreciative and pragmatic soul.



Walking through the collection at The Store in Jeddah, you find the missing element in Jeddah’s rapidly growing bourgeois fashion scene, which really is, refined choice. The designer’s superior taste elaborates the need to reinstate the prominence of fine taste, which is key to choosing the right fabric of life or what they call Moja Majka.



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