BERLIN – Fancy a holiday in Yemen? What about Libya? Iraq, perhaps? It’s a tough sell, but tour operators from locations considered among the world’s most dangerous have been trying to drum up interest at the world’s biggest travel fair, the ITB Berlin in the German capital.



Their brochures offer tantalising views of exotic souks, ancient ruins and breathtaking natural scenery, but curious visitors usually end up asking about the latest footage of violence and unrest they’ve seen on the television news.



“OK, you cannot visit all places in Yemen,” conceded Ibrahim Mohamed Al-Attab, deputy marketing manager of the Yemen Tourism Promotion Board. Tourists were generally not at risk in cities, but westerners should avoid crowds, he advised.



Al-Attab, like his counterparts from Iraq and Libya, tried to stress the cultural and natural attractions of his country, ravaged by conflicts in the past half century and well off the beaten track for most travellers.



“But you can visit the city of Sanaa, Socotra island and the famous ‘skyscraper city’ Shibam, so the most important sites in Yemen are secure,” he said, referring to the 16th century mudbrick towers of Shibam. Among Yemen’s visitors are nature buffs and scientists who go to Socotra island, home to unique plants and birds, and archaeologists interested in sites like Sanaa’s Old City, tourist board marketing officer Ahmed Y.Al-Washali said.



Most come from China, Taiwan, Japan and South Korea: “Those governments don’t give such a high alert.” He said about a million tourists visited Yemen in 2013, including Arabs from nearby states.



At Yemen’s stand, tour operators seated under photos of rugged mountains, exotic trees and a deserted beach handed out brochures showcasing their country’s cultural heritage. — Reuters