AHMEDABAD — Aam Aadmi Party (AAP), a new entrant in Indian politics, has decided to go ahead with a low-profile political campaign in Gujarat for the parliamentary polls using unconventional ways to woo voters including street plays and youth internships, due to fund crunch. Low donations in comparison to biggies like the Congress and Bharatiya Janata Party has desisted the fledgling outfit to approach people through traditional methods like posters, advertisements on TV, Radio or print media in a big way.
AAP is aspiring to emerge as the third alternative in the Narendra Modi-ruled state. “We are Aam Aadmi having less funds. We will launch our political campaign in very low profile manner in form of street plays from next week,” said AAP’s state convener Sukhdev Patel. “Like other big parties, we can not afford to advertise through electronic or print media as we can not bear the high expenses,” he said. Apart from the traditional forms like door-to-door campaign the party will also hold Nukkad charchas, Mohalla Sabhas and an internship program for youths,” Patel said.