Saudi Gazette report



DAMMAM — True to its name, Shan has literally become a pride of spices in the international market, posing some very serious challenges to the old players and creating its own niche in oriental spice industry.



Shan Foods (Pvt.) Ltd, has, over the past decade, progressed more than ever before. Rejuvenating existing businesses, entering into new ones and expanding into foreign markets are among the initiatives the company has undertaken with vigor.



Shan Foods continues to introduce new products that cater to the changing tastes of the consumers. It is innovative and always has come up with some unique mix of recipes giving its own blend to the Mughlai, Indian and Pakistani cuisines.



Consolidating its international supply chain, Shan Foods not only expanded its distribution network nationally and internationally but also enhanced its production capacity with the opening of manufacturing units in Saudi Arabia, United Arab Emirates, United Kingdom and United States of America.



In Saudi Arabia its operation has reached the grass root level and is gradually acquiring a status of a national industry.



“We are committed to the government’s Saudization Plan and as a result our manufacturing unit and distribution network is opening up new jobs for Saudi nationals. In addition we firmly believe in transfer of technology and in that regard we are training some bright young Saudis to reach the top management,” said Sikander Sultan, CEO of Shan Food, the man who started this successful journey some 33 years ago.



It was his commitment and dedication that what began as a small cottage industry has now expanded into a multinational enterprise. Shan Foods’ global presence paired with its consumer understanding has made it a leading spice brand both locally and internationally.



Elaborating on Shan policy and marketing skills, Sikander Sultan said the philosophy of Shan is simple; “never compromise on quality”.



The commitment toward producing the best for its consumers became the cornerstone of Shan’s success. Today customers refer to Shan as a reliable, trustworthy partner who provides convenience, peace of mind and innovative products, he said.



Sultan has been awarded with numerous accolades for his monumental corporate success and acclaims himself as one of the most successful entrepreneurs of Pakistan. His recipe of success is his obsession with perfection. He believes that if anyone does not have the passion to accomplish, he can never be able to achieve what he wants.



Shan Foods’ comprehensive brand portfolio consists of a wide range of products that corresponds to a diverse global community. The company owns the best resources and facilities which has given it the status of being an unrivaled food enterprise in Pakistan.



Shan embodies the perfect combination of quality, taste and convenience. It has a progressive outlook and constantly looks to improve and revitalize itself through innovative and most modern product offerings.

Keeping with the organization’s identity, Shan believes in giving its customers the quality, depth in product line, most modern packaging and innovative food solutions.



Shan Foods is truly an example of a progressive Shariah Compliant business where Shariah guides the business operations and values remain consistent across all the business areas.



Shan Foods since its inception has become a source of pride for Pakistan. At present, it successfully represents the nation in 65 destinations worldwide. This has been possible due to its focus on consumer standards in the areas of taste, quality and convenience.



Sultan said, “The strengths of the brand include the unmatched taste, brand portfolio, research and development capability, unrivalled international spread, values, work culture and employees, which play a pivotal role in turning the vision and mission of the company into reality.”



Sultan dedicates the success and accomplishment of Shan Foods (Pvt.) Ltd to the people of Pakistan and promises to continue to bring pride and glory for the country he is proud of.



Faisal Mubin Ganatra, Chief Operating Officer of Shan Foods, believes that “Synergized and integrated organization brings extraordinary results with limited resources; an effective relationship among all stakeholders brings synergy, energy and harmony”



Ganatra is a visionary and uses every encounter as an opportunity to learn, grow and excel.