Applebee’s introduces new ‘Under 550’ calories menu

The famous casual dining chain Applebee’s has launched a very popular “Under 550 calories” menu which introduces good selection of steak, chicken and shrimp options. Any plate that you choose is less than 550 calories.

April 27, 2014
Applebee’s introduces new ‘Under 550’ calories menu
Applebee’s introduces new ‘Under 550’ calories menu





JEDDAH — The famous casual dining chain Applebee’s has launched a very popular “Under 550 calories” menu which introduces good selection of steak, chicken and shrimp options. Any plate that you choose is less than 550 calories.



“Nothing is better than eating at your favorite casual dining restaurant and not to worry about calories. We understand that people still want to dine out but are concerned about calories intake and therefore Applebee’s has introduced this unique combination to satisfy the appetite and not worry about high calories,” said Kamran Khan, Director of Marketing at Tarfeeh.



He added that the beauty of this “Under 550 calories menu” is that you still get the full portions of your favorite Steak, chicken or shrimp dish but there calorie count is controlled. Applebee’s started their operation in Saudi Arabia in 2003 and today it is one of the largest casual dining chains in the country with 15 restaurants in all major cities. Applebee’s is also the world’s largest casual dining chain with more than 2,000 restaurants globally.



Applebee’s brand perfectly defines the true meaning of a family restaurant with relaxed atmosphere. Food, service, strict hygiene standards and ambiance are major pillars of Applebee’s success. Tarfeeh (Arabian Entertainment Co. Ltd.) owns the franchise rights in Kingdom Of Saudi Arabia and is aggressively expanding the brand successfully.



What separates the brand is not only its food variety but also the quality and service standards. Strict hygiene standards are followed both in the dining and kitchen areas with periodical inspections from Applebee’s domestic as well as international teams.



In case of any guest complaint, it is answered within the same working day with prompt solution. Applebee’s has a dedicated website only for guest feedback where you can provide feedback for each and every aspect of your visit to the restaurant, said Ahmed Marashde, CEO, Arabian Entertainment Co. Ltd.



Applebee’s specializes in a variety of menu items, Steaks, Fajitas, Appetizers and desserts are few amongst the list. Kids never regret visiting Applebee’s as there are lots of varieties for them as well.



Keeping up with the promise of introducing new dishes, Applebee’s freshen up its menu couple of times every year and brings several food promotions as well. The brand has also launched home delivery in selected restaurants in Jeddah, Riyadh and Eastern province.



“We have a very strong partnership with the customer loyalty programs of STC (Qitaf) and Riyad Bank (Hassad) whereby customers can redeem their earned points at any Applebee’s in Saudi Arabia. Strong digital platform with strong presence on Facebook, extensive CRM database also helps us keeping in touch with our loyal guests and community at large,” said Kamran Khan, Director of Marketing & Business Strategy.



Tarfeeh company (franchisee of Applebee’s in KSA) last year opened its fifteenth restaurant in Saudi Arabia in the province of Qaseem which is the talk of the town and the company intends to continue with the aggressive expansion plans targeting other sub-urban cities which are not catered properly when it comes to casual dining restaurants. The chain is not only present in famous mega malls but also in the neighborhood community areas. 



On the social side, Applebee’s KSA is also actively involved in executing campaigns to help the less privileged section of the society. The brand is a staunch supporter of career days, students program at Schools and Colleges with a firm belief of giving back to the society that has made it so successful in the country over the last decade.



At present, Applebee’s operates in more than 19 countries including the Middle East region. With restaurants across the GCC that include Saudi Arabia, UAE, Kuwait, Qatar and Jordan, the company not only has plans to open in existing markets but also potential new markets in the region. Additional information on Applebee’s, Saudi Arabia can be obtained from www.applebeesksa.com. — SG

 


April 27, 2014
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