Unilever, a distributor of fast- moving consumer goods, has introduced an enhanced Omo detergent to meet the evolving consumer needs in Saudi Arabia. Paul Polman, Unilever’s Global CEO, and Muwaffaq M. Jamal, CEO of Azizia Panda United Inc. inaugurated the launch at the retailer’s Jeddah branch.



The micro enzyme formula dissolves rapidly, penetrating deeply to target the root of stains, lifting most common and tough stains completely away.



Unilever said the new OMO "offers 100 percent effective removal of stains so that positive experiences leave lasting impressions, not stains".



Unilever operates in over 190 countries and Omo is a leading home cleaning brand across several developing and emerging markets. —SG