CHOPARD & ATTAR UNITED officially inaugurated the first Chopard Boutique in Saudi Arabia at the Panorama Mall in Riyadh. The 210 sq m boutique is decorated according to Chopard’s concept designed by the famous French architect Thierry W. Despont.



Light-toned wood (white oak), opulent leathers, silk and precious velvet, along with a fireplace: Thierry Despont has chosen to maintain the luxurious, comfortable charm of the former boutiques, while modernising it to create the feeling of visiting a beautiful private home with well-defined areas accommodating high jewellery creations, watches and accessories.



He has done so while focusing on a sense of intimacy conducive to enabling customers to stroll around the stores in a relaxing manner. Each detail of these points of sale has been thought through in conjunction with Caroline Scheufele, co-president of Chopard and head of the brand’s distribution network, who said: “With these new environments, we want to encourage our clients to discover the multiple facets of the Chopard universe.”



Created with the help of centuries-old craftsmanship techniques, the new boutiques successfully combine a fascination for cutting-edge technologies with a love of art and environment-friendliness.



On this special occasion, Mohammad Saddik Attar, Attar United Company’s CEO, declared: “I cannot but consider the visit of Karl-Friedrich Scheufele a memorable and very special occasion. This visit reflects the serious and long-term commitment of both Chopard's management and the Attar family towards the brand development and expansion in Saudi Arabia through the Chopard boutiques we are now inaugurating in Riyadh, the first of several to be in Riyadh and other cities of Saudi Arabia”. — SG