As part of its Jotun’s social responsibility initiative to benefit local communities, Jotun Saudi Arabia, the Kingdom’s number one paint manufacturer, used Jotashield ColorLast premium quality exterior paint to protect and beautify the exteriors of houses in south of Old Jeddah.



“Jotun Saudia is committed to being actively involved in the communities in which we operate,” said Faisal Karim, Marketing Manager, Jotun Saudia Co. Ltd. “Putting this into practice we have a regular program of social responsibility initiatives such as  Jotun Cares, which is a facelift project to make positive difference in people’s lives.”



The activity was carried out on our Twitter account “@JotunSaudi” where a special hastag was created for this campaign only. Pictures and project updates were shared and re-tweeted by followers and social influencers. Inline with this we also carried the same activity on our Instagram page “@JotunSaudi”.



The Jotashield Cares project took place from 8th – 14th June, 2014 and involved a team of professional painters and supervisors, staffed by promoters, ushers and community liaison personnel who interacted with residents.



Muzakkir Bukhari, Product Manager Exterior Jotun Saudia, said: “We used Jotashield ColorXtreme & ColourLast for the Jotashield Cares project in South of Jeddah in order to give a new lease of life to the exteriors of the houses chosen for renovation and selected the colors from our recently launched range of six collections to protect and beautify the houses for the benefit of the residents and the visual pleasure of passersby in the neighborhood.”



“The six new Jotashield collections are named Imperial Indulgence, Pride and Privilege, The Iconic, Legacy and Luxury, Shades of the Earth, and Ever Pure. Between them they offer a choice of enduring colors ranging from rich jewel tones and lush greens to sandy beiges and golden tones of the desert, complemented by elegant neutrals.” – SG