Mariam Nihal

Saudi Gazette

M.A.C came, saw and conquered. It’s in your bag, your favorite must-have essentials and even your instagram feed. The universal appeal lies (not just) with women (because men have to had to endure this test of time) but also because of what makes this glory-hunting brand almost invincible. Katy Perry, Lady Gaga and even Rihanna have launched their exclusive range with the store. And we all know nothing trends more than fashion and beauty talk with the ladies. Lately the pretty girls head down to M.A.C before a wedding or any occasion that requires making a statement. But now that it is becoming an increasingly famous fad, we spoke to Vimi Joshi, M.A.C Senior Artist in Dubai, who has been with M.A.C for 15 years. “And I have loved every minute of it!” she told Saudi Gazette. Now you may have noticed some Arab women use routine make up more passionately than others and the beauty business is perhaps one of the most lucrative sectors of the Middle East. In the next few minutes, we reveal a few tricks of the trade for a mind-blowing evening look and the day essentials you need before you walk out the door.



Joshi grew up in the UK in a very traditional Indian family, which allowed her to experience the best of both cultures. “This has really influenced my make up style.”



Her signature style is the “Red Carpet Glamour Make up” whether it be Hollywood or Bollywood. Joshi’s favourite “must have” products are M.A.C Fix+ and the New Middle East Shade Extensions of the very popular Studio Fix Fluid Foundation. “These colors look great on Arab women as the under tones have been specifically created for the women of this region.” She said M.A.C pro long wear concealers are excellent for the weather conditions of this region. They give excellent coverage and last for hours. You can even take make up lessons or just a basic one for sixty minutes. Joshi said: “The makeup lessons in the store are very personalized and tailored to each individual.



You will get a completed face chart with all the products and brushes that were used on you. This is a great reference point for you. Practice makes perfect!” During the lesson, the artist will cater to the look you want to carry off on a day-to-day basis and even help transform it into an evening look with just a few changes. They select make up essentials conducive to your skin tone and type with a mineral based line. Conclusively, they personally design a face chart to help you recreate and manage the experience.



“Our M.A.C pro long wear range is excellent for a night out. The advance technology of this product will ensure that your make up will last for the entire evening with minimal touch ups. The color choice is excellent too,” Joshi added.



Now instead of relying on half-empty advice or YouTube tutorials, you can head down to M.A.C for one yourself. This service is available everywhere except Saudi for now but you can get the same advice from your local M.A.C store make up artists. A full list of M.A.C stores in the Middle East is now available on www.maccosmetics-me.com.