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10381 - 10390 from 16547 . In "BUSINESS"
Mohammed Bin Tarjim
Hollywood’s clear lesson for brands
By Mohammed Bin TarjimCommunications ExpertIN the old days, Hollywood’s movies held little bearing to our lives and had even fewer lessons. Savvy Hollywood observers have noted how hot topics in society are now where most Hollywood movies are set.This lesson is loud and clear that context is everything.Is climate change a concern for you? San Andreas might interest you more. Impressed by Elon Musk’s efforts? Any movie with rockets in it might attract you. Did you follow the Black Lives Matter movement? Maybe you are not surprised to see the Black Panther is so popular. You could even see the difference between The Big Short and the original Wall Street movie given the different contexts those movies sit in.In terms of marketing, when your job was making people aware of your brand it...
September 12, 2018

Hollywood’s clear lesson for brands

SGS adopts latest automated systems
THE Saudi Ground Services Company (SGS), the leading ground handling services provider across all the kingdom’s airports, has started implementing (INFORM) system, in conjunction with the second operation phase and with the addition of 5 more new local destinations at the new King Abdulaziz International Airport.As a result, SGS began using modern technology to develop its operations, the system serves the station and ramp staff in terms of operation management and scheduling of employees. Moreover, it organizes the administrative effort and helps in completing the tasks at the specified times.Abdulrahman Al-Omi, SGS Director, Jeddah Business Unite, said: "The implementation of INFORM has been completed at the KAIA Terminal 1 (Jeddah new airport). This is the first step in a series...
September 12, 2018

SGS adopts latest automated systems

US dollar still the dominant global reserve currency
LONDON — US dollar will remain the dominant global reserve currency for the foreseeable future, despite gradual progress of alternatives such as the Chinese renminbi, and will continue to play an important role in Moody's credit view of the United States, Moody's Investors Service said in a report Wednesday.The report, "Sovereigns - Global: Currency composition of foreign reserves continues to change only gradually, with any major shifts likely years away", said reserve currencies need to be stable and are expected to hold relative value through business cycles and asset price volatility. Governments that issue reserve currencies enjoy greater liquidity which gives rise to greater access to capital. However these countries must also contend with the trade impact of...
September 12, 2018

US dollar still the dominant global reserve currency

Class of 2018 group photo
Saudis represent 97% of new graduates at PwC Saudi Arabia
PwC Saudi Arabia welcomed 100 new graduates to its offices in the Kingdom, a 43% increase from last year. The new graduates are part of a larger pool of 333 new graduates who joined PwC across its 12 offices in the Middle East, as part of the firm’s continued confidence to invest in the region.The Saudi national graduates come from top universities in the Kingdom and internationally and are equipped with diverse academic backgrounds including 28% with a Science, Technology, Engineering and Math (STEM) background.Riyadh Al Najjar, PwC KSA Country Senior Leader, said: “With increased confidence in the Saudi market, the outlook incorporates a continued strong commitment to the Kingdom’s Vision 2030. Welcoming 100 new graduates is a milestone that proves PwC’s continued commitment to...
September 12, 2018

Saudis represent 97% of new graduates at PwC Saudi Arabia

Ras Abu Ali plant includes a gas-oil separator and a barrel storage tank
Aramco awards contract to build drilling islands to sustain target oil capacity
Saudi GazetteDHAHRAN — Saudi Arabian Oil Company (Saudi Aramco), in its bid to produce an additional 250,000 barrels per day of Arabian Light crude oil from the Berri Oil Field to reach 500,000 barrels per day to maintain Saudi Aramco’s maximum sustained capacity by early 2023, has awarded a contract to China Harbour Engineering Arabia for the construction of two drilling islands under the company’s Berri Increment Program (BIP).Saudi Aramco Vice President of Project Management, Fahad Al-Helal and China Harbour Engineering General manager Wu Yuansheng signed the contract Tuesday morning here in Dhahran.The Program includes the installation of a new Gas Oil Separation Plant (GOSP) in Abu Ali Island and additional gas processing facilities at the Khursaniyah Gas Plant (KGP) to process...
September 11, 2018

Aramco awards contract to build drilling islands to sustain target oil capacity

Skyscrapers stand in the King Abdullah financial district in Riyadh
Riyadh hosting first exhibition focused on contracting sector
RIYADH — A new exhibition and conference dedicated to Saudi Arabia’s contracting sector is launching in Riyadh next week, where government authorities, regulators, and key industry players will join forces to develop the Kingdom’s $1.4 trillion construction market.The 1st International Contracting Conference and Exhibition (ICCE) will take place on Sept. 16-17 at the Riyadh International and Convention and Exhibition Centre, as achieving a sustainable contracting sector becomes top of the agenda for all stakeholders.The two-day event is held under the patronage of Dr. Majid bin Abdullah Al Qasabi, Saudi’s Minister of Commerce and Investment, and hosted by the Saudi Contractors Authority, a newly formed government authority responsible for regulating the Kingdom’s contractor...
September 11, 2018

Riyadh hosting first exhibition focused on contracting sector

Saudi Arabia emerges as a leading hub for the development and knowledge exchange of national security-related solutions. — SG
Saudi National Security & Risk Prevention Expo set
RIYADH — French firm Thales Group and Saudi Arabia’s Advanced Electronics Company (AEC) have partnered for the inaugural Saudi National Security and Risk Prevention Expo on Nov. 4- 6, 2018 in Riyadh under the patronage and presence of Prince Abdul Aziz Bin Saud Bin Nayef Bin Abdulaziz Al Saud, the Minister of Interior of the Kingdom of Saudi Arabia.The Expo has confirmed participation from over 100 leading companies working in the national security sector from 13 countries including China, Cyprus, the Czech Republic, Denmark, France, Italy, Kuwait, Saudi Arabia, South Korea, Spain, the United Arab Emirates, the United Kingdom, and the United States. More countries are expected to join in the near future.Meline Eolmezian-Soulie, Security Portfolio Regional Group Events Director at Reed...
September 11, 2018

Saudi National Security & Risk Prevention Expo set

Volvo Cars unravels new 360c autonomous concept
DUBAI — Imagine a world in which you travel long distances without the need for airports. A world in which you can avoid airport security, hours of queuing and waiting, and noisy, cramped airliners. What if, instead, you could take your own first-class private cabin that picks you up at home and takes you from door to door?It is this vision for the future of autonomous travel that Volvo Cars reveals today with its new Volvo 360c concept, a holistic view of a future of travel that is autonomous, electric, connected and safe. It could open up new growth markets for Volvo Cars, for example in the multi-billion dollar domestic air travel industry.The basis of the 360c is a fully autonomous, fully electric car without a human driver. The concept capitalizes on the freedom in design afforded...
September 11, 2018

Volvo Cars unravels new 360c autonomous concept

Kuwait, Abu Dhabi highest rated EM sovereigns: Moody’s
JEDDAH — Kuwait, Abu Dhabi and UAE are the highest rated EM sovereigns at Aa2, but overall, Africa and Middle East region has the largest number of EM sovereigns rated below investment grade.Moody’s said in its inaugural edition of its Emerging Markets Chartbook showcasing Moody’s-rated coverage from 101 emerging markets and more than 1,500 rated entities across non-financial corporates and financial institutions released on Tuesday.“Our Global Emerging Markets (EM) Chartbook is a compilation of data and insights into the universe of EM sovereigns, non-financial corporates and financial institutions in EMs globally, and high-yield non-financial corporates that Moody’s rates,” said Laura Acres, a Moody’s Managing Director in the Corporate Finance Group.“EMs are increasingly...
September 11, 2018

Kuwait, Abu Dhabi highest rated EM sovereigns: Moody’s

Eng Taha Abd Rabou and Eng Sami Safran shake hands after signing the agreement
MEPCO, industry federation enter into agreement
JEDDAH — The Middle East Paper Company (MEPCO), a leading regional paper manufacturer, has signed a Memorandum of Understanding (MoU) with the Arab Federation for Paper, Printing and Packaging Industries during the three-day 10th Middle East International Exhibition for Paper, Board, Tissue, Printing & Packaging Industry (Paper ME), held in Cairo that will end today (Sept. 12).Commenting on the agreement, Eng. Sami Safran, CEO of MEPCO, said: "We believe that the Arab Federation for Paper, Printing and Packaging Industries plays an effective role in this sector. We aim to strengthen the mechanisms of Arab collaboration in our sector, and as a first step the relocation of the federation's regional office in the GCC to MEPCO's headquarters in Jeddah will enhance its ability to...
September 11, 2018

MEPCO, industry federation enter into agreement

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