ORACLE hosted its first Modern Business Forum in Riyadh to help Saudi Arabia’s fast growing and large enterprises accelerate digital transformation and drive business growth with Oracle’s next generation Software as a Service (SaaS) cloud applications that are now embedded with artificial intelligence (AI).

The daylong event that was attended by executives of leading Saudi organizations witnessed inspiring keynotes from top Oracle experts on making digital business a reality with advanced cloud applications across finance; human resources; operations; procurement; marketing; sales; service; supply chain and IT functions.

“Cloud has become the new normal and businesses with the cultural and technological capability to transform rapidly are setting the pace”, said Kamel Tawil, Sales Vice President, Applications, Saudi Arabia, Oracle. “The Modern Business Forum event is focused on helping businesses lead the twenty-first century with more efficient operations, differentiated products and services, expansion into new markets, quick response to global demand, and reinvented customer experiences – all while infusing business and IT operations with adaptive intelligence, standardized business processes, at lower IT cost and complexity.”

Oracle will host more than 20 Modern Business Forum events across the Middle East, Africa, East and Central Europe region. — SG