Hyundai holds traffic safety campaign in Saudi Arabia


HYUNDAI Motor Company and its authorized distributors in Saudi Arabia, Wallan Trading Company, Almajdouie Motors Co, and Mohamed Yousuf Naghi Motors Co., announced the success of the Hyundai Traffic Safety campaign, which was organized over a period of 45 days.

Aimed at educating university students about traffic laws, regulations and safe driving measures, the initiative was launched under the name ‘Traffic Safety Day’, and reached more than 10,000 students from three Saudi Arabian universities.

The event started in the Eastern region, at Dhahran’s King Fahd University of Petroleum & Minerals, and coincided the start of the new academic year. Many people attended lectures and seminars aimed at raising awareness of road safety, presented by renowned Saudi motorsport champion Saeed Al Mauri and supervised by traffic safety experts from the Saudi Arabian Motor Federation. Students also took in field test-drives of some of Hyundai cars, including its new Sonata and Azera models, to experience the cars’ high potential and strong performance as well as becoming better acquainted with traffic laws and regulations.

Afterwards, Traffic Safety Day moved to Jeddah’s University of Business and Technology (UBT), where lecturers focused on road safety-related topics such as driving techniques and consideration for other road users. During the seminars, traffic experts answered students’ questions about various traffic laws and regulations, and distributed many promotional materials that urge people to adhere to traffic rules to make the roads safer. To ensure the campaign message received widespread distribution, several print, radio and social media representatives were invited to the sessions.

After the completion of the second phase in Jeddah, the campaign moved to Riyadh’s Al-Yamamah University, where faculty members joined students to attend the activities and events. At the end of the day, the faculty members wish to make traffic safety activities an annual event at the university as this is in their students’ best interests.

Mike Song, Head of Middle East and Africa Region at Hyundai Motor Company, expressed his happiness at the campaign’s success in achieving its goals.

“This campaign reflects the vision and values of Hyundai, which aim to ensure the highest levels of traffic safety for all road users, eliminating the harm caused by traffic accidents, including deaths, injuries and opportunities lost,” he said.

“I would like to take this opportunity to thank everyone who contributed to the success of the campaign, hoping that this campaign would help consolidate and support local efforts to improve road safety, and believe that education and raising awareness can bring about permanent improvement.”

Noting that the campaign is part of Hyundai Motor Company’s social responsibility commitment towards the communities in which it operates, Song said Traffic Safety Day was intended to promote traffic and road safety culture among students in particular, and the community in general. — SG