HOME Centre, the largest home retailer in the Middle East, has launched its biggest new-format store in KSA in Dhahran Mall, Dammam The 5,650 sq.mt. retail space opened its doors this week, bringing the first-of-its-kind omnichannel experience to the home brand’s loyal patrons in the area.

The new format store, spread across a vast single floor, features a model apartment and “dream room” to give customers a firsthand glimpse into the wide variety of furniture and home decor on offer and the multitude of exciting ways in which they can be seamlessly paired together, at surprisingly affordable prices

It also includes different sections centered around living, dining, sleeping, decorating and a play area for kids, creating an interactive journey that captures the imagination of shoppers. The design is evocative of the seamlessness and versatility emblematic of the Home Centre shopping experience.

Home Centre has further revolutionized retail at its store for a technology-savvy cohort by providing ‘Click & Collect’ function in KSA; this combines the convenience and intuitiveness of online shopping with a tangible in-store experience. Customers will now be able to shop a range of products in-store by choosing from a wide variety of products online and collecting their purchases at a Home Centre store of their choice.

Sameer Jain, CEO of Home Centre, said “trendy and affordable products have always been at the heart of Home Centre’s business and with the new store launch in Dhahran Mall, we intend to renew our relationship with our customers by providing them an unparalleled, modern retail experience. This innovative concept reflects our continued commitment to meeting the shopping preferences of the generations to come.”

Additionally, customers will be able to avail of numerous other innovative services including a personal shopper and a room stylist who will be on hand for free consultations on the latest trends in the world of interior design. Express and household delivery are also being offered, adding a further dose of ease to the retail experience.

The opening was celebrated with a traditional performance by Arabic folk dancers and oud players, whilst qahwa and dates were served to all. First 100 shoppers at the store availed free gifts. Shoppers also had the opportunity to make the most of an array of special buddle offers and prices along with up to three new lines of bedroom furniture and sofas, bound to infuse new energy into any home. — SG