Peter Zhou (middle), Infinix Mobility regional manager for Middle East and Africa; and Jean-Alexix Chatelain (second right), Vice President, Infinix Mobility pose for a group photo with Farrukh Shahab (right), sales manager-telecom, Redington; Mohammed Abdul Salam (second left) of I Set, media partner; and another Infinix executive at the launch on Sunday at Marriott Jeddah.

JEDDAH – Infinix Mobility Co. Ltd launched on Sunday its 3G Android smartphones and joypads in partnership with Redington and Qualcomm in the Kingdom of Saudi Arabia targeting the young generations.



Souq.com will be the key retail partners with Infinix Mobility and very soon it will be available in mobile phone stores.



At a jam-packed event at the Marriott Jeddah attended by senior executives of both Infinix and Redington as well as retailers and distributors,  company officials expressed high optimism that the new smartphone brand will capture at least 5 percent of the Saudi Android phone market next year due to “good quality and better prices” of Infinix models vis-à-vis the same models of others existing known brands.



Peter Zhou, Infinix Mobility regional manager for Middle East and Africa told the Saudi Gazette their prices are at least 60 percent lower than other brands.



Eng. Yasser M. Zaidan, CEO, Tawzih, told the Saudi Gazette that Infinix smartphones’ prices range from SR300-SR1,300.



Zhou and Farrukh Shahab, sales manager-telecom, Redington added that Infinix offers an instant replacement for a smartphone unit that may have some “physical problems”, but not due to human error or misuse.



Consumers in Saudi Arabia will become the first in the region to get their hands on eight new models, including the unique and exclusive Infinix Diamond designed with Swarovski. Infinix made its first debut with a range of distinctive portfolios, including the Alpha Marvel, Alpha, Diamond, Surf smart, Race Max Q, Race Eagle, Race Bolt Q, and joypad, etc.



With a manufacturing capacity of more than 30 millions smartphones and tablets in 2013, and a sales and distribution network extending all over Asia, Australia, the Middle East, Africa and Europe, Infinix has already established itself as one of the leading players in the smartphones and tablets industry.



The Vice president of Infinix Mobility, Jean-Alexix Chatelain, Vice President, Infinix Mobility, said “there are so many smartphone brands in the market, but Infinix really make a difference.”



“With the brand spirit of challenging the norms, Infinix smart devices are designed specifically for young generations who want to stand out, reach out and in sync with the world,” he added.



“It inspires your daily life, with access to key features that young people look for, such as social networking, access to thousands of free apps and entertainment”



“Our brand vision is not only to sell smart devices, but also creating smart lifestyle with innovative products and services,” he noted.



As a strategic partner of Qualcomm, Infinix products are powered by the latest Snapdragon chipset.



The new Inifinix smartphone also comes pre-installed with a preloaded content from Gameloft, the world’s number one mobile game producer. One can enjoy great games like Shark Dash, Little Big City and Asphalt 6.



With Qualcomm support, Infinix devices are optimized to run at the highest graphic quality level and let you enjoy the ultimate gaming experience.



Race Series, Alpha series all runs on the latest Android 4.2 Jelly Bean operating system and will sync with Google upgrades steps for the first time, support both 2G & 3G networks and are powered with quad core processor to allow consumers explore more and more with innovative apps, “Infinix will definitely bring more benefits to the social network in people’s daily life in Saudi Arabia.” — SG