RIYADH — Ride hailing company Easy has decided to become Jeeny in Saudi Arabia to propose to the drivers and customers new services which fit with their expectations and will enrich their experience. The company already has 36 000 Saudi drivers in the country, and wants to push to hire more Saudis. Jeeny wants to be closer the Saudi market by offering to the customers a perfect experience. To ensure this, a Saudi customer panel will give us their feedbacks to develop the new application and services. The new Jeeny brand represents a younger and fun looking application. The iconic lantern shows the variety of services the magical lantern of Aladdin provides. What will be the new services? 1- Wallet: The customer can top-up his wallet by paying an extra amount to the driver, then he can use the credit on his next ride. He can also buy prepaid packages fitted to his daily needs. 2- Loyalty program: which will reward our more loyal customers. 3- Many other surprises and features to come... The name of the application changes but this will not affect the customer negatively. Current customers do not need to install the new application, it will be automatically updated with the new features. The price policy will stay the same to offer to Jeeny customers the best quality at the best price in the Kingdom. According to Managing Director Eugen Brikcius the new branding “is the start of a new era with many new functionalities that will be offered to our customers to always simplify their daily life in the most affordable way.”