W Doha Hotel & Residences, the first luxury lifestyle hotel in Qatar, launched the mobile, keyless room entry in the Middle East. The SPG Keyless is part of a global Starwood Preferred Guest (SPG) initiative, which made its official debut this week in 10 hotels in markets including Beijing, Hong Kong, New York, Los Angeles and Doha.
It’s a mobile office. It’s a virtual wallet. It’s a lifeline. And now, it’s a hotel room key. Today, the smartphone will get a whole lot smarter – especially while on the road. SPG the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc., has introduced the hospitality industry’s first mobile, keyless entry system allowing guests to use their smartphone as a key.
SPG Keyless is a ground-breaking turning point in the traditional hotel experience, redefining the age-old way guests arrive and check-in to their rooms. SPG Keyless – powered by the SPG app – enables guests to bypass the front desk (where available), go directly to their room and unlock their stay with a simple tap of their smartphone.
“Not only does SPG Keyless alleviate a perennial pain point for travelers, but it also transforms the first interaction with our guests from one that is transactional to something more personal,” said Frits van Paasschen, Starwood’s President & Chief Executive Officer.
How it works:
