Binaa Wa Amal sponsors national patriotism drive

Binaa Wa Amal, the CSR division of Construction Products Holding Company (CPC), recently sponsored an initiative established by  Sharakat Alwatan  which aims to launch innovative projects for national companies to adopt in building and developing the Saudi national solidarity. The first project of Sharakat Alwatan  is an artistic portrait launched to celebrate the 85th Saudi Arabian National Day.  As many as 20,000 individual photographs were gathered to create a digital mosaic of the Custodian of the Two Holy Mosques King Salman Bin Abdulaziz with Crown Prince Mohammed Bin Naif and Deputy Crown Prince Mohammed Bin Salman. Speaking at a press conference held at the headquarters of Okaz Organization for Press and Publication to announce the official launch of the new initiative, Faysal Alaquil, CPC Director of Business Development & Chief of “Binaa Wa Amal ” praised the national initiative for its important role in enabling social harmony and national unity. He said “Binaa Wa Amal is proud and honored to be part of such initiatives aimed at spreading the message of patriotism and also to support the local community by increasing the corporate social responsibility initiatives and proves national solidarity.” Alaquil remarked: “Binaa Wa Amal is committed to partner with community organizations in order to develop and support projects that address existing national and social projects and in support of the local community.”  Meanwhile, Anas Abdu, the founder of Sharakat Alwatan,  extended his heartfelt thanks to “Binaa Wa Amal” for its support on this project, and added: “The goals of the initiative were to motivate national companies to incorporate nationalism, endorse corporate social responsibility, implement the goals of the new leadership and promote patriotism in society at large.” — SG