For Ford’s Warriors in Pink, breast cancer is a winning battle

Ford Motor Company has been empowering brave warriors in their battles against breast cancer for the past 21 years. Keen on providing all the support needed by breast cancer patients, the company has developed, along the years, various activities. Among Ford’s efforts is the “Warriors in Pink” clothing and accessories line which was introduced to the international market in 2006 with the aim of funding numerous organizations supporting this cause. But Ford regards financial support alone as insufficient to help patients in their journey and it, therefore, aspires to support them emotionally as well by sharing inspirational stories of breast cancer survivors. Following the notable success of last year’s activity, Ford organized several photo sessions for survivors across the Middle East region and hopes that their Models of Courage will inspire patients in their battles and encourage women to get regular check-ups. In this respect, Warriors in Pink, organized by Ford Middle East and North Africa, made its way to Saudi Arabia with the hope of raising awareness to millions of other Saudi women. Jihan Ashmawi, a member of Zahra Association and breast cancer researcher, and Dr. Zahra Al-Moabi, activist, TV presenter and family counselor, were this year’s “Models of Courage”. Participating in a photo shoot at Salmontini Restaurant Le Resto at Jeddah Corniche, the two survivors modeled the 2015 apparel and accessories collection of Ford’s Warriors in Pink, and showed leadership through their perseverance, courage and hope. Ashmawi expressed her joy for taking a part in this inspiring campaign. Inviting all women to get regular check-ups, she said, “Don’t undermine the importance of an early diagnosis, as it could guarantee a rapid recovery.” Al-Moabi stressed the importance of remaining positive throughout the treatment. She affirmed that “positive energy is the real cure”, encouraging all women “to be fighters, not just patients.” Sue Nigoghossian, general manager of communications at Ford Middle-East and North Africa, said, “Supporting women in the fight against breast cancer is fundamental for their recovery, which is why we believe that it is each and everyone’s duty to join the battle. We are delighted and proud of the Warriors in Pink campaign success, and hope to further raise awareness around the importance of early detection.” Much awareness is needed as scientific research predicts that 1 in 8 women will develop invasive breast cancer, with 85 percent of these patients having no family history of the disease. Fortunately, one can make a difference in the lives of these women, simply by purchasing any item of the Warriors in Pink line. Net proceeds from the sales will be donated to a charity group of choice. Committed to supporting breast cancer patients, Ford has dedicated more than $120 million to this cause. — SG