Activ DualWash breaks sales record: 1 million units in 8 months

THE Samsung Activ DualWash washing machine has achieved sales of one million units worldwide since its debut in February 2015. As Samsung’s most successful washing machine to date, the Activ DualWash has set a record, generating a sales of 3,500 units per day, or two or more units every minute. The innovative appliance was launched earlier this year in South Korea before it was introduced in North America, Latin America, Asia, the Middle East and Africa. The Activ DualWash made up 17% of Samsung’s global sales of top-loading washing machines during the first quarter of 2015, then 36% and 41% in the second and third quarters, respectively. Kee Won Park, general manager at Samsung Electronics Saudi Arabia, proudly commented: “Achieving these sales numbers reaffirms Samsung’s product quality and resilience. It also reassures us of consumer approbation and satisfaction. In Saudi Arabia, Activ DualWash grabbed the attention of consumers equally by providing a unique product experience through revolutionary features. We expect it to find higher success throughout the fourth quarter on the Saudi market as well.” The appliance includes a patented built-in sink with a gentle scrubbing surface and water jet, providing a one-stop solution for stain removal and prewashing. This sink acts as a separate space to conveniently pretreat tough stains, like those on heavily soiled sports uniforms, or to hand-wash delicate materials such as silk and chiffon so the entire wash process can be completed in one place. After pretreating and/or prewashing, the laundry and water can be easily transferred into the machine to reduce water waste and prevent spills. The Activ DualWash also accelerates the wash process with its industry-first Super Speed technology. With it, consumers can wash a normal load of laundry in as little as 36 minutes. That amounts to a savings of over three hours of laundry time every week! Furthermore, the appliance’s Magic Dispenser — a propeller inside the dispenser, creates a powerful water vortex to dissolve and spread detergent evenly. It also cleans leftover detergents in the dispenser itself. Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. It is also leading in the Internet of Things space through, among others, Smart Home and Digital Health initiatives. The firm employs 319,000 people across 84 countries with annual sales of $196 billion.